78 records matched your query
04430aam a2200409 i 4500 001 800FC2006B5511E69AFE1DDBDAD10320 003 SILO 005 20160826010517 008 121018t20132013bccac b 001 0 eng 020 $a 0774824697 020 $a 9780774824699 020 $a 0774824689 020 $a 9780774824682 035 $a (OCoLC)814661676 040 $a NLC $b eng $e rda $c NLC $d YDXCP $d BTCTA $d CDX $d COO $d LANGC $d WAU $d LHU $d OCLCF $d UKMGB $d IUL $d UNBCA $d ORZ $d IWA $d SILO 043 $a n-cn--- 050 4 $a HC79 C6 C667x 2013 245 00 $a Consuming modernity : $b gendered behaviour and consumerism before the baby boom / $c edited by Cheryl Krasnick Warsh and Dan Malleck. 264 1 $a Vancouver ; $b UBC Press, $c [2013] 300 $a viii, 294 pages : $b illustrations, portraits ; $c 24 cm. 504 $a Includes bibliographical references and index. 530 $a Issued also in electronic formats. 505 00 $g 13. $t Guilty pleasures: consumer culture in the fiction of Mary Quayle Innis / $g 1. $t . Canada's consumer election (1935) / $r Donica Belisle. $g 2. $t Consumer culture and the medicalization of women's roles in Canada, 1919-39 / $r Tracy Penny Light; $g 3. $t Selling Lysol as a household disinfectant in interwar North America / $r Kristin Hall; $g 4. $t Medicine advertising, women's work, and women's bodies in Montreal newspapers, 1919-39 / $r Denyse Baillargeon; $g 5. $t Annie Turnbo Malone and African American beauty culture in the American west / $r De Anna J. Reese -- $g Part 2. $t Consumerism and Public Display: $g 6. $t Women, identity, and sports participation in interwar Britain / $r Fiona Skillen; $g 7. $t Aesthetic athletics: advertising and eroticizing women swimmers / $r Marilyn Morgan; $g 8. $t Shades of change: suntanning and the interwar years / $r Devon Hansen Atchison -- $g Part 3. $t .Modern Girls: $g 9. $t Beauty advice for the Canadian modern girl in the 1920s / $r Jane Nicholas; $g 10. $t (En)gendering a modern self in post-revolutionary Mexico City, 1920-40 / $r Susanne Eineigel; $g 11. $t The Argentine modern girl and national identity, Buenos Aires, 1920-40 / $r Cecilia Tossounian -- $g Part 4. $t Texts and Ideologies of Modernity and Consumerism: $g 12. $t Protecting gender norms at the local movie theatre : the Heidelberg Committee, 1919-33 / $r Kara Ritzheimer; $g 13. $t Guilty pleasures: consumer culture in the fiction of Mary Quayle Innis / $r Donica Belisle. 520 $a "In times of war, political strife, and economic recession, governments often call upon their citizens to get out and shop, reasoning that consumerism will save an ailing economy and restore public confidence in the health of the country at large. During the interwar period, mass culture took a firm hold on Western societies, causing the division between public and private to break down and for local events, products, and outlooks to become increasingly national and international in scale. 520 $a Positioning consumer culture in Canada within a wider international context, Consuming Modernity explores the roots of modern Western mass culture between 1919 and 1945, when the female worker, student, and homemaker relied on new products to raise their standards of living, separate themselves from oppressive traditional attitudes, and re-invent themselves as progressive individuals. Mass-produced consumer products -- such as convenience foods, ready-made clothing, and labour-saving household devices -- promised to free up women to pursue other interests, which were shaped by what they saw and heard in cinemas, radio, and advertisements. Concerns over fashion, personal hygiene, body image, and health reflected these new expectations. This multifaceted edited volume is a fascinating look at how the forces of consumerism defined and redefined a generation."--pub. desc. 650 0 $a Consumption (Economics) $x History $x History $y 20th century. 650 0 $a Consumption (Economics) $x History $x History $y 20th century. 650 0 $a Consumption (Economics) $x History $z Canada $x History $y 20th century. 650 0 $a Consumer behavior $x History $x History $y 20th century. 650 0 $a Women consumers $x History $y 20th century. 650 0 $a Women in advertising $x History $y 20th century. 700 0 $a Warsh, Cheryl Lynn Krasnick, $d 1957- $e editor. 700 1 $a Malleck, Dan, $d 1968- $e editor. 941 $a 1 952 $l USUX851 $d 20200505014758.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=800FC2006B5511E69AFE1DDBDAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search