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03882aam a2200553 i 4500 001 42A769720CD411EEAAE9666853ECA4DB 003 SILO 005 20230617010022 008 211107s2022 njua b 001 0 eng 010 $a 2021047839 020 $a 0813563585 020 $a 9780813563589 020 $a 1978831374 020 $a 9781978831377 035 $a (OCoLC)1268984506 040 $a LBSOR/DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d UKMGB $d SYB $d GZN $d YDX $d NUI $d SILO 042 $a pcc 043 $a n-us-ca 050 00 $a PN1995.9.M25 $b M35 2022 082 00 $a 791.4302/7 $2 23/eng/20220304 100 1 $a McLean, Adrienne L., $e author. 245 10 $a All for beauty : $b makeup and hairdressing in Hollywood's studio era / $c Adrienne L. McLean. 264 1 $a New Brunswick : $b Rutgers University Press, $c [2022] 300 $a vii, 314 pages : $b illustrations (some color) ; $c 25 cm. 490 1 $a Techniques of the moving image 520 $a "Ever wonder why so many stars and featured players, male or female, in movies of Hollywood's "Golden Age" look like they just stepped out of a beauty parlor even if the story places them in a jungle, a hospital bed, or the ancient past? All for Beauty, organized as a chronological industrial history, examines how and why makeup and hairdressing evolved as crafts designed partly to maintain the white flawlessness of men and women as a value in the studio era. Through what came to be known as beauty makeup in film after film, decade after decade, the crafts and their extensive artistry were used to cue spectators to admire certain characters and to ignore or dismiss others largely based on appearance. All for Beauty pays particular attention to the labor force, exploring the power and influence of cosmetics inventor and manufacturer Max Factor and the Westmore dynasty of makeup artists but also the contributions of others, many of them women, whose names are far less known. At the end of the complex, exciting, and at times dismaying chronicle, it is likely that readers will never again watch Hollywood films without thinking about the roles of makeup and hairdressing in creating not just fictional characters but stars as emblems of an idealized and undeniably mesmerizing visual perfection"-- $c Provided by publisher. 504 $a Includes bibliographical references and index. 505 0 $a (from table of contents) Introduction: Art and science in the service of loveliness -- Makeup and hairdressing as studio crafts : the silent period -- The classical period : craft identity and the labor force -- The classical period : department practices and the commerce of expertise -- Cosmetics, coiffures, and characterization -- Epilogue: Trophy faces -- Appendix. 648 7 $a 1900-1999 $2 fast 650 0 $a Film makeup. 650 0 $a Film hairstyling. 650 0 $a Makeup artists $z Los Angeles $z Los Angeles $v Biography. 650 0 $a Beauty operators $z Los Angeles $z Los Angeles $v Biography. 650 0 $a Motion pictures $x History $z Los Angeles $z Los Angeles $x History $y 20th century. 650 0 $a Motion pictures $z Los Angeles $z Los Angeles $x History. 650 0 $a History. 650 7 $a Beauty operators. $2 fast $0 (OCoLC)fst00829364 650 7 $a Film hairstyling. $2 fast $0 (OCoLC)fst01736077 650 7 $a Film makeup. $2 fast $0 (OCoLC)fst00924271 650 7 $a Makeup artists. $2 fast $0 (OCoLC)fst01006278 650 7 $a Motion pictures. $2 fast $0 (OCoLC)fst01027285 650 7 $a Motion pictures $x Production and direction. $2 fast $0 (OCoLC)fst01027357 651 7 $a California $z Los Angeles. $2 fast $0 (OCoLC)fst01204540 655 7 $a Biographies. $2 fast $0 (OCoLC)fst01919896 655 7 $a History. $2 fast $0 (OCoLC)fst01411628 830 0 $a Techniques of the moving image. 941 $a 1 952 $l OVUX522 $d 20231117013638.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=42A769720CD411EEAAE9666853ECA4DBInitiate Another SILO Locator Search