1106 records matched your query
04418aam a2200469 i 4500 001 618B78FA3CC311EE8B657E6F2BECA4DB 003 SILO 005 20230817010032 008 220819t20222022mdua b 001 0 eng 010 $a 2022007800 020 $a 142144528X 020 $a 9781421445281 040 $a LBSOR/DLC $b eng $e rda $c DLC $d UKMGB $d OCLCF $d JHE $d YDX $d SILO 042 $a pcc 043 $a n-cn--- $a n-cn--- 050 00 $a R733 $b .D4394 2022 082 00 $a 610.973 $2 23/eng/20220831 084 $a MED111000 $a MED111000 $2 bisacsh 100 1 $a Derkatch, Colleen, $e author. 245 10 $a Why wellness sells : $b natural health in a pharmaceutical culture / $c Colleen Derkatch. 264 1 $a Baltimore : $b Johns Hopkins University Press, $c 2022. 300 $a xi, 255 pages : $b illustrations (black and white) ; $c 24 cm. 490 1 $a Health communication 504 $a Includes bibliographical references and index. 505 0 $a Wellness as incipient illness -- Wellness as self-management -- Wellness as harm reduction -- Wellness as survival strategy -- Wellness as optimization -- Wellness as performance. 520 $a "The author argues that wellness has become so pervasive in the United States and Canada because it is an ever-moving goal. It embodies an idea of both restoring the body to some natural, and therefore healthy, state and of enhancing the body toward an ideal state of health, one that is "better than well." Overall, the book, a rhetorical and cultural study, offers a nuanced account of how language, belief, behavior, experience, and persuasion collide to produce and promote wellness, which is among the most compelling--and possibly harmful--concepts that govern contemporary Western life"-- $c Provided by publisher. 520 $a "How and why the idea of wellness holds such rhetorical-and harmful-power.In Why Wellness Sells, Colleen Derkatch examines why the concept of wellness holds such rhetorical power in contemporary culture. Public interest in wellness is driven by two opposing philosophies of health that cycle into and amplify each other: restoration, where people use natural health products to restore themselves to prior states of wellness; and enhancement, where people strive for maximum wellness by optimizing their body's systems and functions. Why Wellness Sells tracks the tension between these two ideas of wellness across a variety of sources, including interviews, popular and social media, advertising, and online activism. Derkatch examines how wellness manifests across multiple domains, where being "well" means different things, ranging from a state of pre-illness to an empowered act of good consumer-citizenship, from physical or moral purification to sustenance and care, and from harm reduction to optimization. Along the way, Derkatch demonstrates that the idea of wellness may promise access to the good life, but it serves primarily as a strategy for coping with a devastating and overwhelming present.Drawing on scholarship in the rhetoric of health and medicine, the health and medical humanities, and related fields, Derkatch offers a nuanced account of how language, belief, behavior, experience, and persuasion collide to produce and promote wellness, one of the most compelling-and harmful-concepts that govern contemporary Western life. She explains that wellness has become so pervasive in the United States and Canada because it is an ever-moving, and thus unachievable, goal. The concept of wellness entrenches an individualist model of health as a personal responsibility, when collectivist approaches would more readily serve the health and well-being of whole populations"-- $c Provided by publisher. 650 0 $a Alternative medicine $z United States. 650 0 $a Alternative medicine $z Canada. 650 0 $a Health products $x Social aspects $z United States. 650 0 $a Health products $x Social aspects $z Canada. 650 7 $a MEDICAL / History. $2 bisacsh 650 7 $a MEDICAL / Bariatrics. $2 bisacsh 650 7 $a Alternative medicine. $2 fast $0 (OCoLC)fst00806153 651 7 $a Canada. $2 fast $0 (OCoLC)fst01204310 651 7 $a United States. $2 fast $0 (OCoLC)fst01204155 776 08 $i ebook version : $z 9781421445298 830 0 $a Health communication series. 941 $a 1 952 $l UQAX771 $d 20230817010222.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=618B78FA3CC311EE8B657E6F2BECA4DB 994 $a C0 $b JIDInitiate Another SILO Locator Search