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01697aam a2200277Ii 4500 001 A2EA775AD7AA11EAACEF483997128E48 003 SILO 005 20200806010102 008 191122s2019 gw a b 000 0 eng d 020 $a 9783631803714 020 $a 3631803710 035 $a (OCoLC)1128194776 040 $a YDX $b eng $e rda $c YDX $d ERASA $d YDXIT $d OCLCF $d IWA $d SILO 050 4 $a HF5821 D525x 2019 245 00 $a Differing outlook of contemporary advertising / $c edited by OÌmer AdinliogÌlu. 264 1 $a Berlin, Germany : $b Peter Lang GmbH, $c 2019. 300 $a 296 pages : $b illustrations ; $c 21 cm 504 $a Includes bibliographical references. 520 8 $a Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader?s horizon but also fulfil the increasing need in the field of contemporary advertising. 650 0 $a Advertising. 650 0 $a Advertising $x Social aspects. 700 1 $a AdinliogÌlu, OÌmer, $e editor. 941 $a 1 952 $l USUX851 $d 20201103021205.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=A2EA775AD7AA11EAACEF483997128E48 994 $a 92 $b IWAInitiate Another SILO Locator Search