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02754aam a2200385Ii 4500 001 56BC1A2A8B8A11E6A6C758ADDAD10320 003 SILO 005 20161006010101 008 160106t20162016enka b 001 0 eng d 010 $a 2016939262 020 $a 9781137514455 020 $a 1137514450 035 $a (OCoLC)934194123 040 $a YDXCP $b eng $e rda $c YDXCP $d BTCTA $d OCLCQ $d OCLCO $d CDX $d OCLCF $d YDX $d KSU $d OCL $d KSU $d IWA $d SILO 050 4 $a Z286 E43 M368x 2016 100 1 $a Martens, Marianne, $e author. 245 10 $a Publishers, readers, and digital engagement / $c Marianne Martens. 264 1 $a London : $b Palgrave Macmillan, $c [2016] 300 $a xix, 226 pages : $b illustrations ; $c 21 cm. 490 1 $a New directions in book history 500 $a "This Palgrave Macmillan imprint is published by Springer Nature" --Title page verso. 520 $a "This book demonstrates how the roles of "author," "marketer," and "reviewer" are being redefined, as online environments enable new means for young adults to participate in the books they love. Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience. This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers' and authors' interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects - all virtually free-of-charge"--Back cover. 504 $a Includes bibliographical references and index. 505 0 $a A brief history of the field -- Branding books, branding readers: marketing to teens in the digital age -- From RandomBuzzers to Figment: teens' affective and immaterial labor -- TwilightSaga.com (2009-12): fandom and the lifespan of a corporate fan site -- Reading The Amanda Project: the lifestyle of a pioneering multiple platform book (2009-12). 650 0 $a Electronic publishing $x Economic aspects. 650 0 $a Publishers and publishing $x Forecasting $v Juvenile literature. 650 0 $a Young adults $x Books and reading. 650 0 $a Young adult literature $x Publishing. 650 0 $a Young adult literature $x Marketing. 650 0 $a Internet marketing. 830 0 $a New directions in book history. 941 $a 1 952 $l USUX851 $d 20161103021801.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=56BC1A2A8B8A11E6A6C758ADDAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search