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04032aam a2200445 i 4500 001 CBB94C96C81E11EBA265461429ECA4DB 003 SILO 005 20210608010014 008 210405s2021 nyu 000 0aeng 010 $a 2021015310 020 $a 0593087461 020 $a 9780593087466 035 $a (OCoLC)1199055816 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d IOU $d SILO 042 $a pcc 043 $a n-us--- 082 00 $a B $a B $2 23 100 1 $a MontanÌez, Richard P., $e author. 245 10 $a Flamin' hot : $b the incredible true story of one man's rise from janitor to top executive / $c Richard P. MontanÌez, with Mim Eichler Rivas. 246 30 $a Incredible true story of one man's rise from janitor to top executive 264 1 $a New York : $b Portfolio/Penguin, $c [2021] 300 $a xvi, 220 pages ; $c 22 cm 505 0 $a Introduction: Let Your Hunger Be Your Guide -- You Are Flamin' Hot -- Act Like an Owner 101 -- Learn to Think Like an Executive -- The Best Ideas Are Served Hot -- Don't Be Afraid to Look Ridiculous (Shh! Because Greatness Often Comes in Ridiculous Forms!) -- The Power of "What If? What Then?" Makes It Worth the Risk -- Creating Your Flamin' Hot Sales Pitch -- When They Come For You, Change Your Game -- Why Words Matter and Other Leadership Lessons -- Believe That There Is Greatness in You. 520 $a The unforgettable true story of how a janitor struggling to put food on the table invented Flamin' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino executive at Frito-Lay. Richard MontanÌez wasn't supposed to have big dreams. Born to migrant farm workers and mired in grinding generational poverty, he left school in the sixth grade, eventually taking a job mopping floors at Frito Lay's California factory to support his young wife and family. Everything changed when one night, at 28, MontanÌez took his future in his hands: he used his wife's recipe for chili sauce to season a bag of plain Cheetos he'd snuck home. After an intense process of experimenting and testing, and an incredibly risky call to the company's CEO, breaking with protocol, MontanÌez launched Flamin' Hot Cheetos. He never expected the onslaught of discrimination, backstabbing, and attempted sabotage -- or the chip's explosive success. Flamin' Hot shares the inside story of the world's hottest snack food. MontanÌez not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves -- jealous that someone with no formal education beyond the sixth grade could do his job -- MontanÌez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way. This is the inspiring story of a man who made a science out of walking through closed doors. It's also an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them. Flamin' Hot provides hope that your present circumstances don't have to dictate your future, carving a new path to the American Dream-- $c Provided by publisher. 600 10 $a MontanÌez, Richard P. 610 20 $a Frito-Lay, Inc. 650 0 $a Hispanic American executives $v Biography. 650 0 $a Snack food industry $z United States. 650 0 $a New products $z United States. 650 0 $a Success in business $z United States. 700 1 $a Rivas, Mim Eichler, $e author. 941 $a 6 952 $l SFPH074 $d 20240314022448.0 952 $l ETPD745 $d 20231025013237.0 952 $l TAPB572 $d 20221202014945.0 952 $l FXPH314 $d 20220909064716.0 952 $l BAPH771 $d 20210804010143.0 952 $l SAPG074 $d 20210723014410.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=CBB94C96C81E11EBA265461429ECA4DB 994 $a C0 $b IOUInitiate Another SILO Locator Search