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03694aam a2200469 i 4500 001 2CF7C9F2C43111EB854196005EECA4DB 003 SILO 005 20210603010026 008 201116s2021 txua b 001 0 eng 010 $a 2020051977 020 $a 1623499364 020 $a 9781623499365 035 $a (OCoLC)1157962425 040 $a TXA/DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d UKMGB $d YDX $d IMD $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a E846 $b .Z37 2021 082 00 $a 973.923092 $2 23 100 1 $a Zarefsky, David, $e author. 245 10 $a Lyndon Johnson, Vietnam, and the presidency : $b the speech of March 31, 1968 / $c David Zarefsky. 250 $a First edition. 264 1 $a College Station : $b Texas A&M University Press, $c [2021] 300 $a xxvi, 240 pages : $b illustrations (black and white) ; $c 24 cm. 490 1 $a Kenneth E. Montague presidential rhetoric series 504 $a Includes bibliographical references and index. 505 0 $a Lyndon B. Johnson, "Radio and Television Address to the America People from the Oval Office" -- The United States and Vietnam, 1945-67 -- The Tet Offensive and After -- Designing the Speech -- The Bombing Halt -- The Troop Commitment -- Withdrawal from the Race -- The Afterlife of March 31. 520 $a "Even those who remember hearing those words may not remember that they came at the very end of a 45-minute speech primarily concerning Vietnam. Three months into an already tumultuous year, in the aftermath of the Tet offensive and facing a deeply divided country, President Lyndon Baines Johnson addressed the nation to announce new initiatives and appeal for public support. The speech of March 31, 1968 announced a bombing halt over much of North Vietnam, a limited troop increase rather than a major escalation, and his own decision to withdraw from the presidential race. Each of these decisions was unexpected, a major surprise that stunned the nation. In Lyndon Johnson, Vietnam, and the Presidency, political rhetoric scholar David Zarefsky examines the three key announcements and how they fit together in the speech. In particular, LBJ's announcement that he would not run for re-election gave the de-escalation measures more credibility because they could not be seen as political ploys. Zarefsky traces the development of the speech through eleven drafts, reflecting disagreements and doubts among the writers and advisers. In turn, he sets these efforts in the larger context of the Cold War and the impact of the Tet offensive. Drawing on archival sources and reflecting rhetorical insights, this book illuminates one of the most consequential speeches of the 1960s. Even though the fighting in Vietnam would continue for several more years, the course of America's conduct in Vietnam was changed permanently by this speech"-- $c Provided by publisher. 600 10 $a Johnson, Lyndon B. $q (Lyndon Baines), $d 1908-1973. 600 17 $a Johnson, Lyndon B. $q (Lyndon Baines), $d 1908-1973. $2 fast $0 (OCoLC)fst00048810 650 0 $a Vietnam War, 1961-1975 $x Political aspects. $x Political aspects. 650 0 $a Tet Offensive, 1968. 650 0 $a Presidents $z United States $x Election $y 1968. 651 0 $a United States $x Politics and government $y 1963-1969. 650 7 $a Politics and government. $2 fast $0 (OCoLC)fst01919741 650 7 $a Presidents $x Election. $2 fast $0 (OCoLC)fst01075747 651 7 $a United States. $2 fast $0 (OCoLC)fst01204155 648 7 $a 1961-1975 $2 fast 830 0 $a Kenneth E. Montague presidential rhetoric series 941 $a 1 952 $l USUX851 $d 20210707012135.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=2CF7C9F2C43111EB854196005EECA4DB 994 $a 92 $b IWAInitiate Another SILO Locator Search