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02405aam a2200577 i 4500 001 95FA52E2C0CF11EE81BF3A115DECA4DB 003 SILO 005 20240201010027 008 220809s2023 maua b 001 0 eng 010 $a 2022037239 020 $a 0262545446 020 $a 9780262545440 035 $a (OCoLC)1349274579 040 $a DLC $b eng $e rda $c DLC $d OCLCQ $d OCLCF $d UKMGB $d YDX $d OCLCO $d U3W $d OCLCO $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a HF5415.1265 $b .M367 2023 082 00 $a 658.8/72 $2 23/eng/20230103 082 04 $a 659.14/4 $q OCoLC $2 23/eng/20221207 100 1 $a McGuigan, Lee, $d 1986- $e author . 245 10 $a Selling the American people : $b advertising, optimization, and the origins of adtech / $c Lee McGuigan. 264 1 $a Cambridge, Massachusetts : $b The MIT Press, $c [2023] 300 $a ix, 338 pages : $b illustrations ; $c 23 cm. 490 1 $a Distribution matters 504 $a Includes bibliographical references and index. 520 $a "The history of "ad-tech" reveals the practices, tools, and relationships that form the commercial infrastructure of the largest digital media platforms"-- $c Provided by publisher. 650 0 $a Internet marketing $z United States. 650 0 $a Internet advertising $z United States. 650 0 $a Advertising $z United States. 650 0 $a Digital media $z United States. 650 0 $a Social media $z United States. 650 6 $a Marketing sur Internet $z EÌtats-Unis. 650 6 $a PubliciteÌ sur Internet $z EÌtats-Unis. 650 6 $a MeÌdias sociaux $z EÌtats-Unis. 650 7 $a digital media. $2 aat 650 7 $a advertising. $2 aat 650 7 $a advertising. $2 atg $0 http://lod.nal.usda.gov/nalt/4430 650 7 $a Advertising $2 fast 650 7 $a Digital media $2 fast 650 7 $a Internet advertising $2 fast 650 7 $a Internet marketing $2 fast 650 7 $a Social media $2 fast 651 7 $a United States $2 fast 650 7 $a Social media. $2 homoit $0 https://homosaurus.org/v3/homoit0001321 776 08 $i Online version: $a McGuigan, Lee. $t Selling the American people $d Cambridge, Massachusetts : The MIT Press, [2023] $z 9780262374231 $w (DLC) 2022037240 830 0 $a Distribution matters. 941 $a 2 952 $l PGAX715 $d 20240318114442.0 952 $l UQAX771 $d 20240201010251.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=95FA52E2C0CF11EE81BF3A115DECA4DB 994 $a C0 $b JIDInitiate Another SILO Locator Search