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03584aam a2200445 i 4500 001 5E6CD2B474A711EA8EBE956E97128E48 003 SILO 005 20200402010032 008 190411s2020 dcuab b 001 0 eng 010 $a 2019009099 020 $a 1626167230 020 $a 9781626167230 020 $a 1626167222 020 $a 9781626167223 035 $a (OCoLC)1108788098 040 $a DGU/DLC $b eng $e rda $c DLC $d OCLCO $d YDX $d BDX $d OCLCF $d OCLCQ $d YDX $d SILO 042 $a pcc 043 $a n-us--- $a n-us--- 050 00 $a HF5718.2 M6 K45 2020 100 1 $a Kelm, Orlando R., $d 1957- $e author. 245 14 $a The 7 keys to communicating in Mexico : $b an intercultural approach / $c Orlando R. Kelm, Olivia Hernandez-Pozas, David A. Victor. 246 3 $a The seven keys to communicating in Mexico 264 1 $a Washington, DC : $b Georgetown University Press, $c [2020] 300 $a xviii, 252 pages ; $c 22 cm 504 $a Includes bibliographical references and index. 505 0 $a The Spanish language : a beautiful mixture that defines Mexico -- The Mexican environment : a cornucopia -- Mexican social organization : mestizaje, mosaic or melting pot? -- Mexican contexting : the hidden wisdom of the proverb -- The Mexican authority conception : power is always personalized -- Mexican nonverbal communication : colorful, bold, and making a statement! -- The Mexican temporal conception : all of our pasts are our present -- Case study : when being bicultural is more than being bilingual. 520 $a The authors present a practical set of guidelines for people wishing to communicate professionally in Mexico or with Mexicans, following the model of the similar books by Kelm and Victor on Brazil and Japan of presenting on key cultural concepts. Good communication requires more than knowing the language. Olivia Hernandez-Pozas, Orlando Kelm, and David Victor, seasoned cross-cultural trainers for businesspeople, provide a guide through Victor's LESCANT model (Language, Environment, Social Organization, Context, Authority, Nonverbal, and Time). Each chapter addresses one of these topics and demonstrates how to evaluate the differences between Mexico and others in North America, presenting examples to help people avoid common communication mistakes. The book is generously peppered with photographs to provide visual examples. The authors complete the book with a case study chapter on a business interaction between Mexican and other North Americans (NAs). They then gathered comments from various NA professionals working in Mexico and Mexicans working with US professionals about the interactions in the case, providing helpful observations about the situation. The book straddles some language and communication topics, international relations, and reaches into the business community. 650 0 $a Business communication $z Mexico. 650 0 $a Business communication $z United States. 650 0 $a Business etiquette $z Mexico. 650 0 $a Intercultural communication $z Mexico. 650 0 $a Communication and culture $z Mexico. 651 0 $a Mexico $x Social life and customs $y 21st century. 700 1 $a Roble HernaÌndez Pozas, Olivia del, $e author. 700 1 $a Victor, David A., $d 1956- $e author. 776 08 $i Online version: $a Kelm, Orlando R., 1957- $t Seven keys to communicating in Mexico. $d Washington, DC : Georgetown University Press, 2020 $z 9781626167247 $w (DLC) 2019980310 941 $a 1 952 $l USUX851 $d 20200702012713.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=5E6CD2B474A711EA8EBE956E97128E48 994 $a C0 $b IWAInitiate Another SILO Locator Search