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02994aam a22004574a 4500 001 67B18C0CDB4611DF82B5ADCB6AFF544E 003 SILO 005 20200312063714 008 100622s2011 caua b 001 0 eng 010 $a 2010026648 020 $a 0470874430 (hardback) 020 $a 9780470874431 (hardback) 035 $a (OCoLC)607989067 040 $a DLC $c DLC $d SILO $d UKM $d YDXCP $d C#P $d LG@ $d SILO 043 $a n-us--- 050 00 $a HC110.C6 $b G475 2011 082 00 $a 306.30973 $2 22 100 1 $a Gerzema, John, $d 1961- 245 1 $a Spend shift : $b how the post-crisis values revolution is changing the way we buy, sell, and live / $c John Gerzema, Michael D'Antonio ; foreword by Philip Kotler. 250 $a 1st ed. 260 $a San Francisco : $b Jossey-Bass, $c c2011. 300 $a xxxii, 256 p. : $b ill. ; $c 24 cm. 520 $a "Understanding the post-crisis consumer In Spend Shift, John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values-driven post-recession economy. To tell the story of this movement, the authors travel to large cities and small towns across eight bellwether states, to examine the value shifts sweeping the nation. Through in-depth observation, proprietary data from Young & Rubicam, and interviews with experts, the authors analyze the changing consumer psyche, document the five shifting values and consumer behaviors that are remaking America and the world, and explain what it means to businesses and leaders. Explores a movement in society where the majority of American consumers are embracing both value and values. Shows how post-crisis consumer expectations and behaviors will drive business decisions. Draws on interviews with CEOs and entrepreneurs to reveal how companies like Ford and Etsy are reconnecting with the post-crisis consumer. Compelling and insightful, Spend Shift is essential reading for anyone interested in how values are changing and how businesses can connect with consumers after the recession."-- $c Provided by publisher. 504 $a Includes bibliographical references and index. 650 0 $a Consumption (Economics) $x Social aspects $z United States. 650 0 $a Consumers $z United States $x Psychology. 650 0 $a Cost and standard of living $z United States. 650 0 $a Recessions $x Social aspects $z United States. 651 0 $a United States $x Economic conditions $y 2009- 700 1 $a D'Antonio, Michael. 856 42 $3 Cover image $u http://catalogimages.wiley.com/images/db/jimages/9780470874431.jpg 941 $a 7 952 $l ULAX314 $d 20190926093021.0 952 $l AAPF906 $d 20190717021326.0 952 $l GDPF771 $d 20170418080704.0 952 $l GBPF771 $d 20160902014144.0 952 $l USUX851 $d 20160825080754.0 952 $l XCPB737 $d 20140812095109.0 952 $l PRAX771 $d 20110512011256.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=67B18C0CDB4611DF82B5ADCB6AFF544E 994 $a C0 $b LG@Initiate Another SILO Locator Search