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03971aam a2200541 i 4500 001 3A9EBB8CE61E11E7AB1B6A7197128E48 003 SILO 005 20171221010220 008 151217s2017 dcuab b 001 0 eng 010 $a 2015048675 020 $a 1626163510 020 $a 9781626163515 020 $a 1626163529 020 $a 9781626163522 035 $a (OCoLC)933219046 040 $a DGU/DLC $b eng $e rda $c DGU $d DLC $d OCLCF $d BDX $d YDXCP $d BTCTA $d UtOrBLW $d SILO 042 $a pcc 043 $a s-bl--- $0 http://id.loc.gov/vocabulary/geographicAreas/s-bl 050 00 $a HF5389.3.B7 $b K45 2017 082 00 $a 395.5/20981 $2 23 100 1 $a Kelm, Orlando R., $d 1957- $e author. $0 http://id.loc.gov/authorities/names/n2006018578 245 14 $a The seven keys to communicating in Brazil : $b an intercultural approach / $c Orlando R. Kelm and David A. Victor. 264 1 $a Washington, DC : $b Georgetown University Press, $c [2017] 300 $a xxii, 211 pages : $b illustrations,maps ; $c 22 cm 504 $a Includes bibliographical references and index. 520 $a This book provides a practical set of guidelines for people wishing to communicate and do business in Brazil. Good communication requires more than knowing the language. Orlando Kelm and David Victor, seasoned cross-cultural trainers for businesspeople, provide a guide through Victor's LESCANT model (Language, Environment, Social Organization, Context, Authority, Nonverbal, and Time). Each chapter addresses one of these topics and demonstrates how to evaluate the difference in Brazil, presenting examples to help people avoid common communication mistakes. The book is generously peppered with photographs to provide visual examples. Kelm and Victor complete the book with a chapter of case studies--good and bad. They then gathered comments from various US professionals working in Brazil and Brazilians working with US professionals about the interactions in the case, providing helpful observations about the situation. The book straddles some language and communication topics, international relations, and reaches into the business community. 505 0 $a Brazilian language : that's a lot of Portuguese! -- Brazilian environment : what a huge country! -- Brazilian social organization : let's work on it together -- Brazilian contexting : I'll call you, really I will -- Brazilian authority conception : show me some of that jeitinho -- Brazilian nonverbal communication : one kiss or two? -- Brazilian temporal conception : come on over when you can -- Case study : sitting secure in Latin America, Brazilian style. 650 0 $a Business etiquette $z Brazil. 650 0 $a Business communication $z Brazil. 650 0 $a Corporate culture $z Brazil. 650 0 $a Intercultural communication $z Brazil. 650 0 $a Communication and culture $z Brazil. 650 0 $a National characteristics, Brazilian. $0 http://id.loc.gov/authorities/subjects/sh85089958 650 0 $a Americans $x Employment $z Brazil. 650 7 $a Americans $x Employment. $2 fast $0 (OCoLC)fst00807497 650 7 $a Business communication. $2 fast $0 (OCoLC)fst00842419 650 7 $a Business etiquette. $2 fast $0 (OCoLC)fst00842690 650 7 $a Communication and culture. $2 fast $0 (OCoLC)fst00870039 650 7 $a Corporate culture. $2 fast $0 (OCoLC)fst00879624 650 7 $a Intercultural communication. $2 fast $0 (OCoLC)fst00976084 650 7 $a National characteristics, Brazilian. $2 fast $0 (OCoLC)fst01033375 651 7 $a Brazil. $2 fast $0 (OCoLC)fst01206830 700 1 $a Victor, David A., $d 1956- $e author. $0 http://id.loc.gov/authorities/names/n88031263 776 08 $i Online version: $a Kelm, Orlando R., 1957- author. $t Seven keys to communicating in Brazil $d Washington, DC : Georgetown University Press, 2016 $z 9781626163539 $w (DLC) 2015050430 941 $a 2 952 $l OVUX522 $d 20191217015340.0 952 $l SOAX911 $d 20180821010445.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=3A9EBB8CE61E11E7AB1B6A7197128E48Initiate Another SILO Locator Search