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04807aam a2200409 i 4500 001 15D1348A177D11EC850ADFAD22ECA4DB 003 SILO 005 20210917010313 008 170821t20172017mdu b 001 0 eng 010 $a 2017037220 020 $a 1498528287 020 $a 9781498528283 020 $a 1498528260 020 $a 9781498528269 035 $a (OCoLC)1001807476 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d YDX $d WIS $d YDX $d DRB $d LTSCA $d PUL $d EYM $d OCLCQ $d SLR $d JHY $d PJW $d ERASA $d IaU $d SILO 042 $a pcc 050 04 $a HQ1150 $b .F473 2017 082 00 $a 305.420973 $2 23 245 00 $a Feminists, feminisms, and advertising : $b some restrictions apply / $c edited by Kim Golombisky and Peggy J. Kreshel. 264 1 $a Lanham, Maryland : $b Lexington Books, $c [2017] 300 $a xi, 395 pages ; $c 24 cm 504 $a Includes bibliographical references and index. 505 00 $t Closing arguments : a feminist education for advertising students / $t Introductory remarks on the advertising business and a community of feminist scholars making advertising their business / $r Kim Golombisky. $t Histories of feminists, feminisms, and advertising -- $t Women versus brands : sexist advertising and gender stereotypes motivate / $r Jacqueline Lambiase, Carolyn Bronstein, and Catherine A. Coleman -- $t The entangled politics of feminists, feminism, advertising, and beauty : a historical perspective / $r Dara Persis Murray -- $t "Don't you love being a woman?" : advertising, empowerment, and the women's movement / $r Ann Marie Nicolosi -- $t Encoding : feminist critiques of advertising professionals and practices -- $t Black women and advertising ethics : a womanist perspective / $r Joanna L. Jenkins -- $t "What's wrong, you can't take a joke?" : advertisers' defenses of images of violence against women in their ads, 1979-1989 / $r Juliet Dee -- $t Exceptional exemplars : practitioners' perspectives on ads that communicate effectively with women and men / $r Kasey Windels -- $t The creative career dilemma : no wonder ad women are mad women / $r Karen L. Mallia -- $t Exporting gender bias : Anglo-American echoes in Swedish advertising creative departments / $r Jean M. Grow -- $t Decoding : feminist analyses of intersectional advertising audiences -- $t Engaging in consumer citizenship : latina audiences and advertising in women's ethnic magazines / $r Jillian M. Baez -- $t "You get a very conflicting view" : postfeminism, contradiction, and women of color's responses to representations of women in advertisements / $r Leandra H. Hernandez -- $t Social exclusion and gay consumers' boycott and buycott decisions / $r Wanhsiu Sunny Tsai and Xiaoqi Han -- $t Professional development : historiography and biography -- $t The curious story of home economics' contribution to women's careers in advertising, 1940s to 1960s / $r Kimberly Wilmot Voss -- $t A woman's place : career success and early twentieth century women's advertising clubs / $r Jeanie E. Wills -- $t Closing arguments : a feminist education for advertising students / $r Kim Golombisky. 520 8 $a Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women's movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry. 650 0 $a Advertising $x History. 650 0 $a Women in advertising $x History. 650 7 $a Advertising. $2 fast $0 (OCoLC)fst00797511 650 7 $a Women in advertising. $2 fast $0 (OCoLC)fst01177809 655 7 $a History. $2 fast $0 (OCoLC)fst01411628 700 1 $a Golombisky, Kim, $e editor. 700 1 $a Kreshel, Peggy J. $q (Peggy Jean), $d 1953- $e editor. 776 08 $i Online version: $t Feminists, feminism, and advertising. $d Lanham, Maryland : Lexington Books, [2017] $z 9781498528276 $w (DLC) 2017040465 941 $a 2 952 $l PQAX094 $d 20231214042654.0 952 $l OVUX522 $d 20220317025954.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=15D1348A177D11EC850ADFAD22ECA4DBInitiate Another SILO Locator Search