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02812aam a2200409 i 4500 001 A8FFF03CCF3111EB9A1890BA3BECA4DB 003 SILO 005 20210617010040 008 200717s2021 nyu b 001 0 eng 010 $a 2020942415 020 $a 0198845200 020 $a 9780198845201 035 $a (OCoLC)1195458902 040 $a DLC $b eng $e rda $c DLC $d BDX $d YDX $d OCLCO $d OCLCF $d SILO 042 $a pcc 050 00 $a K3844 $b .J64 2021 100 1 $a Johnson, Phillip $q (Phillip Michael), $e author. 245 10 $a Ambush marketing and brand protection : $b law and practice / $c Phillip Johnson. 250 $a Third edition. 264 1 $a New York : $b Oxford University Press, $c 2021. 300 $a lxxix, 573 pages ; $c 26 cm 504 $a Includes bibliographical references and index. 520 $a "Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright, and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics and Commonwealth Games), this book gives comprehensive and detailed coverage of ambush marketing. Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space). The book addresses the law in the United Kingdom and the EU in detail, and provides substantial coverage of the laws in Australia, Canada, New Zealand, South Africa, and the United States. This new edition addresses the recent Birmingham Commonwealth Games Act 2020 as well as the major changes to the law in Australia with three new laws governing major events and Canada with its major overhaul of trade mark, design, and copyright law."--Publisher's website. 650 0 $a Advertising laws. 650 0 $a Marketing $x Law and legislation. 650 0 $a Special events $x Law and legislation. $x Law and legislation. 650 0 $a Corporate sponsorship $x Law and legislation. 650 0 $a Trademarks $x Law and legislation. 650 7 $a Advertising laws. $2 fast $0 (OCoLC)fst00797864 650 7 $a Corporate sponsorship $x Law and legislation. $2 fast $0 (OCoLC)fst00879718 650 7 $a Marketing $x Law and legislation. $2 fast $0 (OCoLC)fst01010206 650 7 $a Special events $x Law and legislation. $x Law and legislation. $2 fast $0 (OCoLC)fst01128926 650 7 $a Trademarks $x Law and legislation. $2 fast $0 (OCoLC)fst01153903 653 $a Ambush marketing 941 $a 1 952 $l OVUX522 $d 20220526014616.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=A8FFF03CCF3111EB9A1890BA3BECA4DBInitiate Another SILO Locator Search