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02412aam a2200385 i 4500 001 1A5F2A50720F11EDB6E4AA0447ECA4DB 003 SILO 005 20221202010048 008 220622s2023 njua b 001 0 eng c 010 $a 2022029676 020 $a 1119854164 020 $a 9781119854166 035 $a (OCoLC)1340975016 040 $a WaSeSS/DLC $b eng $e rda $c DLC $d OCLCF $d YDX $d VP@ $d JIU $d SILO 042 $a pcc 100 1 $a Handley, Ann, $d 1963- 245 10 $a Everybody writes : $b your new and improved go-to guide to creating ridiculously good content / $c Ann Handley. 250 $a Completely revised and expanded [edition]. 264 1 $a Hoboken, New Jersey : $b John Wiley & Sons, Inc., $c [2023] 300 $a xix, 412 pages : $b illustrations ; $c 24 cm 504 $a Includes bibliographical references and index. 520 $a "A hands-on blueprint for reliably creating page-turning content (without pulling out your hair) .In the revised and updated edition of Everybody Writes, veteran content marketer and author Ann Handley delivers expert guidance and insight into the process and strategy of content creation, production, and publishing. With practical, how-to advice designed to get results, this new edition features updated examples and developments, as well as a brand-new chapter on newsletters. In this book, you'll discover: How to attract and retain customers with stellar online communication . How to choose your words well, sparingly, and with an emphasis on honest empathy for your customers. Best practices for crafting credible, trustworthy content that's steeped in the tried-and-tested rules of modern journalism .Traditional marketing techniques just won't cut it anymore. In this latest edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine and upgrade your content marketing chops."-- $c Provided by publisher. 650 0 $a Internet marketing. 650 0 $a Business communication. 650 0 $a Marketing. 941 $a 7 952 $l NYPE343 $d 20230526010656.0 952 $l S1PD771 $d 20230401010218.0 952 $l SIPD314 $d 20230201023356.0 952 $l CQPE926 $d 20230119010633.0 952 $l YGPC162 $d 20230103011858.0 952 $l CDPF771 $d 20221203011146.0 952 $l GDPF771 $d 20221202011744.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=1A5F2A50720F11EDB6E4AA0447ECA4DB 994 $a C0 $b JIUInitiate Another SILO Locator Search