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02047aam a22003978a 4500 001 FD7DA9C06A8B11E689525693DAD10320 003 SILO 005 20160825010506 008 081020s2010 enka b 000 0 eng 020 $a 1905736568 (pbk.) 020 $a 9781905736560 (pbk.) 035 $a (OCoLC)271774946 040 $a UKM $c UKM $d BTCTA $d YDXCP $d NOC $d NDD $d NTE $d MNW $d WKM $d IWA $d SILO 043 $a n-us--- 100 1 $a Anholt, Simon 245 10 $a Brand America : $b the making, unmaking and remaking of the greatest national image of all time / $c Simon Anholt and Jeremy Hildreth. 250 $a [Rev. ed.] 260 $a London : $b Marshall Cavendish Business, $c 2010. 263 $a 200902 300 $a 198 p. : $b ill. ; $c 20 cm. 500 $a Previous ed.: "Brand America : the mother of all brands," London: Cyan, 2004. 504 $a Includes bibliographical references (p. 191-195). 520 $a Portrays how the most powerful nation brand in history grew to greatness, how close it has come to throwing it all away, and what might still be done to salvage it.--From publisher description. 505 0 $a Let freedom and cash registers ring : America as a brand -- Brand of the free : launching Brand America -- Persuade or perish : brandishing Brand America -- To know us is to love us : the guerrilla marketing of Brand America -- Arches abroad : privatizing Brand America -- Losing the knack : Brand America in decline -- Just do it : an open letter to President Obama on rejuvenating Brand America. 650 0 $a Branding (Marketing) $z United States. 650 0 $a Brand name products $z United States. 650 0 $a Anti-Americanism 651 0 $a United States $x History 651 0 $a United States $x Foreign economic relations 651 0 $a United States $x Public opinion. 651 0 $a United States $x Foreign public opinion 700 1 $a Hildreth, Jeremy. 941 $a 1 952 $l USUX851 $d 20160825072536.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=FD7DA9C06A8B11E689525693DAD10320 994 $a C0 $b IWAInitiate Another SILO Locator Search