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01910aam a2200373 i 4500 001 4716E02AF69E11E78A00251D97128E48 003 SILO 005 20180111010238 008 160311s2016 enk b 001 0 eng 010 $a 2015046121 020 $a 0745671179 020 $a 9780745671178 020 $a 0745671160 020 $a 9780745671161 035 $a (OCoLC)931797918 040 $a DLC $b eng $e rda $c DLC $d YDX $d YDXCP $d BDX $d BTCTA $d OCLCF $d UtOrBLW $d SILO 042 $a pcc 043 $a a-cc--- $0 http://id.loc.gov/vocabulary/geographicAreas/a-cc 050 00 $a HF5813.C5 $b L484 2016 082 00 $a 659.10951 $2 23 100 1 $a Li, Hongmei, $d 1974- $e author. $0 http://id.loc.gov/authorities/names/n2015051222 245 10 $a Advertising and consumer culture in China / $c Hongmei Li. 264 1 $a Cambridge, UK ; $b Polity Press, $c 2016. 300 $a x, 297 pages ; $c 22 cm. 490 1 $a China today series 504 $a Includes bibliographical references and index. 505 0 $a Acknowledgements -- Introduction -- Modernity, cultural globalization, and Chinese advertising -- The development of advertising in China -- Chinese advertising agencies : dancing with chains? -- Branding Chinese products : between nationalism and cosmopolitanism -- Chinese sportswear brand li-ning : selling a cosmo-patriotic image -- Controversial advertising in China -- From mass marketing to participatory advertising in the digital age -- Conclusion and reflection -- Notes -- References -- Index. 650 0 $a Advertising $x Social aspects $z China. 650 7 $a Advertising $x Social aspects. $2 fast $0 (OCoLC)fst00797762 651 7 $a China. $2 fast $0 (OCoLC)fst01206073 830 0 $a China today series (Cambridge, England) $0 http://id.loc.gov/authorities/names/no2013064392 941 $a 1 952 $l OVUX522 $d 20191213015010.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=4716E02AF69E11E78A00251D97128E48Initiate Another SILO Locator Search