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03054aim a22004215a 4500 001 9A8ABFD4D7AA11EAACEF483997128E48 003 SILO 005 20200806010102 006 m o h 007 sz zunnnnnuned 007 cr nnannnuuuua 008 160317s2006 xxunnn es z n eng d 020 $a 0061134627 (sound recording : hoopla Audio Book) 020 $a 9780061134623 (sound recording : hoopla Audio Book) 028 42 $a MWT11586428 040 $a Midwest $e rda $d SILO 082 04 $a 306.30973 $2 22 100 1 $a Newlin, Kate. 245 10 $a Shopportunity! : $b how to be a retail revolutionary $h [electronic resource] / $c Kate Newlin. 250 $a Unabridged. 264 1 $a [United States] : $b HarperAudio, $c 2006. 300 $a 1 online resource (1 audio file (7hr., 47 min.)) : $b digital. 506 $a Digital content provided by hoopla. 511 0 $a Read by Kimberly Schraf. 520 $a Today's shopping culture is turning the shopper into a zombie-and the thrill of the hunt into the robotic management of inventory. For millions of us, the sizzle of a daily shopping experience has devolved into a relentless acquisition of the okay, available, and cheap. Why are we willing to pay $3.50 for a latte at Starbucks, but bristle at a 10-cent increase in the price of toothpaste? Why do we drive miles out of our way to buy a bag of 100 razor blades for 50-cents less than at our local store, and then spend $3.99 on a tub of pretzels that we don't need? We're wasting our time and money at the cost of our patience and good will. In Shopportunity!, marketing expert Kate Newlin looks behind the aisles of our best known retailers to reveal that the dopamine rush of getting a good deal is confusing shoppers' wants with their needs. Packed with perceptive reporting, Shopportunity! provides an insider's view of how marketers create a brand, and the overwhelming power of retailers to interfere with the transformational joys that great brands bring to our daily lives. It is time for shoppers to revolutionize their shopping experience and take the power away from retailers. Culminating in a Shopper's Bill of Rights, Shopportunity! will liberate shoppers-as well as the manufacturers and retailers who serve them-from the tyranny of the cheap. 538 $a Mode of access: World Wide Web. 650 0 $a Shopping $z United States $x Psychological aspects. 650 0 $a Consumption (Economics) $x Social aspects $z United States. 650 0 $a Retail trade $x Social aspects $z United States. 650 0 $a Social values $z United States. 650 0 $a Consumers' preferences $z United States $x Psychological aspects. 700 1 $a Schraf, Kimberly. $4 nrt 710 2 $a hoopla digital. 856 40 $u https://www.hoopladigital.com/title/11586428?utm_source=MARC $z Instantly available on hoopla. 856 42 $z Cover image $u https://d2snwnmzyr8jue.cloudfront.net/hpc_9780061134623_180.jpeg 941 $a 1 952 $l GFPE771 $d 20200806022056.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=9A8ABFD4D7AA11EAACEF483997128E48Initiate Another SILO Locator Search