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03873aam a22004458i 4500 001 0E519C50F8AB11EA88090C2751ECA4DB 003 SILO 005 20200917010014 008 200318t20202020nyuab b 001 0 eng 010 $a 2020012039 020 $a 0525574514 020 $a 9780525574514 035 $a (OCoLC)1155486056 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d GO6 $d UAP $d IOU $d SILO 042 $a pcc 050 00 $a HM741 $b .A73 2020 082 04 $a 302.231 $2 23 082 00 $a 303.48/33 $2 23 100 1 $a Aral, Sinan, $e author. 245 14 $a The hype machine : $b how social media disrupts our elections, our economy, and our health -- and how we must adapt / $c Sinan Aral. 246 30 $a How social media disrupts our elections, our economy, and our health -- and how we must adapt 250 $a First edition. 264 1 $a New York : $b Currency, $c [2020] 300 $a xv, 390 pages : $b illustrations, maps ; $c 25 cm 504 $a Includes bibliographical references (pages [327]-365) and index. 505 0 $a The New Social Age -- The End of Reality -- The Hype Machine -- Your Brain on Social Media -- A Network's Gravity is Proportional to Its Mass -- Personalized Mass Persuasion -- Hypersocialization -- Strategies for a Hypersocialized World -- The Attention Economy and the Tyranny of Trends -- The Wisdom and Madness of Crowds -- Social Media's Promise Is Also Its Peril -- Building a Better Hype Machine. 520 $a "Social media connected the world -- and gave rise to fake news and increasing polarization. Now a leading researcher at MIT draws on 20 years of research to show how these trends threaten our political, economic, and emotional health in this eye-opening exploration of the dark side of technological progress. Today we have the ability, unprecedented in human history, to amplify our interactions with each other through social media. It is paramount, MIT social media expert Sinan Aral says, that we recognize the outsized impact social media has on our culture, our democracy, and our lives in order to steer today's social technology toward good, while avoiding the ways it can pull us apart. Otherwise, we could fall victim to what Aral calls "The Hype Machine." As a senior researcher of the longest-running study of fake news ever conducted, Aral found that lies spread online farther and faster than the truth--a harrowing conclusion that was featured on the cover of Science magazine. Among the questions Aral explores following twenty years of field research: Did Russian interference change the 2016 election? And how is it affecting the vote in 2020? Why does fake news travel faster than the truth online? How do social ratings and automated sharing determine which products succeed and fail? How does social media affect our kids? First, Aral links alarming data and statistics to three accelerating social media shifts: hyper-socialization, personalized mass persuasion, and the tyranny of trends. Next, he grapples with the consequences of the Hype Machine for elections, businesses, dating, and health. Finally, he maps out strategies for navigating the Hype Machine, offering his singular guidance for managing social media to fulfill its promise going forward. Rarely has a book so directly wrestled with the secret forces that drive the news cycle every day"-- $c Provided by publisher. 650 0 $a Social media $x Moral and ethical aspects. 650 0 $a Information society. 650 0 $a Social interaction. 650 0 $a Propaganda. 650 0 $a Common fallacies. 941 $a 5 952 $l YEPF572 $d 20231012014312.0 952 $l FXPH314 $d 20220909063158.0 952 $l OVUX522 $d 20220526020501.0 952 $l UNUX074 $d 20210701010554.0 952 $l BAPH771 $d 20200917010037.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=0E519C50F8AB11EA88090C2751ECA4DB 994 $a C0 $b IOUInitiate Another SILO Locator Search