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02713aam a2200361 i 4500 001 2DDAD00E6BCC11E4A924FB80DAD10320 003 SILO 005 20220910012104 008 140505s2014 maua b 001 0 eng 010 $a 2014016521 020 $a 0544191749 (hardback) 020 $a 9780544191747 (hardback) 040 $d SILO 042 $a pcc 050 00 $a ML3830 $b .B33 2014 082 00 $a 781.2/3 $2 23 100 1 $a Beckerman, Joel, $e author. 245 14 $a The sonic boom : $b how sound transforms the way we think, feel, and buy / $c Joel Beckerman ; with Tyler Gray. 260 $a Boston : $b Houghton Mifflin Harcourt, $c 2014. 300 $a xx, 188 pages ; $c 24 cm. 504 $a Includes bibliographical references and index. 520 $a "A surprising look at the hidden power of sound, revealing how people and brands can use it to inspire and persuade -- or annoy From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use sound as a rich storytelling strategy. You don't need to be a musician or a composer to harness the power of sound. Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they're perceived by their audiences, and gain a competitive advantage. The key to these sonic strategies involves creating "boom moments" -- transcendent instants when sound connects with a listener's emotional core. The Sonic Boom draws surprising insights from real world examples: the way Disney parks score every second of their guests' experience; how Chili's restaurants uses lessons from evolutionary psychology to sell tons of sizzling fajitas, how the sound of a special edition Mustang's engine is designed to make drivers feel like action-movie heroes. Sure to appeal to fans of Made to Stick and This Is Your Brain on Music, The Sonic Boom offers readers a powerful new vocabulary for sharing impactful messages with sound"-- $c Provided by publisher. 650 0 $a Music $x Psychological aspects. 650 0 $a Marketing $x Psychological aspects. 650 0 $a Music in advertising. 650 0 $a Sound $x Psychological aspects. 941 $a 5 952 $l CEAX572 $d 20200508021412.0 952 $l AAPF906 $d 20190717025654.0 952 $l BOPG851 $d 20181006081834.0 952 $l PWAX296 $d 20141218011929.0 952 $l UQAX771 $d 20141120010633.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=2DDAD00E6BCC11E4A924FB80DAD10320Initiate Another SILO Locator Search