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01819aam a2200349Ii 4500 001 54444A303A5E11E99DA6365497128E48 003 SILO 005 20190227010141 008 170514s2017 ilua 001 0 eng d 010 $a 2017945371 020 $a 1484228286 020 $a 9781484228289 035 $a (OCoLC)987282419 040 $a BTCTA $b eng $e rda $c BTCTA $d YDX $d BDX $d GK8 $d GL4 $d CO2 $d NYP $d CKE $d KAY $d SILO 050 4 $a HG 100 1 $a Kelsey, Todd, $e author. $9 346461 245 10 $a Introduction to Google Analytics: $b a guide for absolute beginners / $c Todd Kelsey with Brandon Lyon. 246 30 $a Google Analytics 264 1 $a Wheaton, Illinois : $b Apress, $c [2017]. 300 $a xiii, 141 pages : $b illustrations ; $c 24 cm. 500 $a Statement of responsibility partially from cover. 500 $a Includes index. 505 0 $a Overview -- Blogalytics -- Getting traffic for analytics -- Reviewing performance of campaigns -- Fun with e-commerce analytics part I: Shopify -- Fun with e-commerce analytics part II: AdWords -- Fun with e-commerce analytics part III: Gumroad -- Exploring Google Analytics certification. 520 $a "Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from."--Page 4 of cover. 630 00 $a Google Analytics. 650 0 $a Web usage mining. $9 476617 650 0 $a Internet users $x Data processing. $x Data processing. 700 1 $a Lyon, Brandon, $e author. 941 $a 1 952 $l FXPH314 $d 20220909044732.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=54444A303A5E11E99DA6365497128E48 994 $a C0 $b KAYInitiate Another SILO Locator Search