The Locator -- [(subject = "Film genres")]

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02260aam a2200373Mi 4500
001 FD6BDE68F5D411E7B33F7C0497128E48
003 SILO
005 20180110010212
008 170908t20172017gw a     b    001 0 eng d
020    $a 3825366987
020    $a 9783825366988
035    $a (OCoLC)966745460
035    $a (OCoLC)1004575888
040    $a HLS $b eng $e rda $c HLS $d YDX $d OCLCO $d NUI $d SILO
050  4 $a PN1995.9.P5 $b H35 2017
082 04 $a 791.43 $2 23
100 1  $a Haidegger, Ingrid, $e author.
245 10 $a Watch it! : $b movie posters as marketing tools and genre indicators / $c Ingrid Haidegger.
246 30 $a Movie posters as marketing tools and genre indicators
264  1 $a Heidelberg : $b Universitätsverlag Winter, $c [2017]
300    $a 233 pages : $b illustrations (some color) ; $c 24 cm.
490 1  $a Film and television studies ; $v volume 4
500    $a Originally presented as the author's thesis (doctoral)--Universität Innsbruck, 2015.
504    $a Includes bibliographical references (pages 207-220) and index.
520 8  $a Despite being mute, static, and one-dimensional, the movie poster manages to inform potential audiences of the rough content of a certain film and with one quick look encourages them to buy the ticket. The poster achieves this by strategically combining verbal and visual design elements. Depending on what film genre it advertises, titles, claims, taglines, release dates, studio logos, symbols, star images, and the like are presented in a particular light, layout, frame, setting, and color. 0?Watch It!? discusses the forms and functions of these and other generic verbal and visual movie poster elements. It analyzes ten film genres and their preferred poster design conventions using a corpus of 250 popular movie posters of (mostly) Hollywood films produced between 2010 and 2015.
650  0 $a Film posters $x History.
650  0 $a Film posters $x Marketing.
650  0 $a Advertising $x Posters.
650  0 $a Film genres $x History.
650  0 $a Motion pictures $x Internet marketing.
830  0 $a Film and television studies (Heidelberg, Germany) ; $v v. 4.
941    $a 1
952    $l OVUX522 $d 20180710051948.0
956    $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=FD6BDE68F5D411E7B33F7C0497128E48
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