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02531cam a22003494a 4500 001 E77AE71A2B0E11DE8F715E08A8D7520A 005 20151002020208 008 060919s2006 gw a b 000 0 eng 010 $a 2006934982 020 $a 3540346147 (hardcover : alk. paper) 020 $a 9783540346142 (hardcover : alk. paper) 035 $a (OCoLC)77482266 040 $a DLC $c DLC $d SILO $d YDXCP $d BAKER $d PIT $d BTCTA $d IAC $d IWA $d SILO 050 00 $a HD2910 B87 2007 245 0 $a Business success in China / $c Markus B. Hofer, Bernhard Ebel (editors). 260 $a New York : $a New York : $b Springer, $c c2007. 300 $a viii, 275 p. : $b ill. ; $c 25 cm. 504 $a Includes bibliographical references. 505 0 $a PART ONE. OPPORTUNITIES AND CHALLENGES IN CHINA -- The rise of the dragon -- The Chinese consumer puzzle- placing branded FMCG in the Chinese market -- After the hype: investment in China? -- The China boom- what's left for us? -- Tao, strategy and li -- PART TWO. STRATEGIES FOR MARKET ENTRY AND BUSINESS SUCCESS -- Conquering the dragon- entry strategies for the Chinese market -- Competing in the dragon's den: strategies for a changed China -- Business strategy in China's transformation -- A guide to business success in China for foreign enterprises -- Effective pricing strategies for foreign and Chinese companies -- The run to China- and the need of better information and analysis -- Market research as a module in market strategies in China -- Legal constraints on business in China -- Successful business relations with China- to-dos and taboos -- PART THREE. PRACTICAL INSIGHTS FROM CHINA -- The insurance and banking sectors in China -- Automotive dragon power in China -- Business development in China: Volkswagen's involvement in this emerging market -- Engineering business in China -- Market entry and business success in PR China- the case of MAN Roland -- Invest in China- how to find the right location. 650 0 $a International business enterprises $z China. 650 0 $a Business enterprises, Foreign $z China. 650 0 $a Success in business $z China. 651 0 $a China $x Economic conditions $y 2000- 700 1 $a Hofer, Markus B. 700 1 $a Ebel, Bernhard. 856 41 $3 Table of contents only $u http://www.loc.gov/catdir/toc/fy0707/2006934982.html 939 $a 5773590 941 $a 2 952 $l OVUX522 $d 20171228021317.0 952 $l USUX851 $d 20160823082429.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=E77AE71A2B0E11DE8F715E08A8D7520A 994 $a 02 $b IWAInitiate Another SILO Locator Search