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02336aam a2200421Ii 4500 001 590228BC6DF511ECB33FF4E951ECA4DB 003 SILO 005 20220105010041 008 151105t20162016nyua b 001 0 eng d 020 $a 1476759731 020 $a 9781476759739 035 $a (OCoLC)928481033 040 $a YDXCP $b eng $e rda $c YDXCP $d BTCTA $d BDX $d OCLCQ $d ZQP $d OQX $d IK2 $d CGP $d IK2 $d ON8 $d ILC $d WVU $d JQM $d VP@ $d BUR $d INR $d SILO 050 4 $a HM1176 $b .B47 2016 082 04 $a 302.13 $2 23 100 1 $a Berger, Jonah, $e author 245 10 $a Invisible influence: $b the hidden forces that shape behavior - January 2018 / $c Jonah Berger 250 $a trade paperback 264 1 $a New York : $b Simon & Schuster, $c 2016;2017 300 $a vi, 264 pages : $b illustrations ; trade paperback $c 22 cm 504 $a Includes bibliographical references and index 500 $a Front cover includes a lenticular overlay so that the words "Everyone's reading it!" appear over the title when the book is tipped 505 0 $a Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion: Putting social influence to work 520 $a Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat 520 $a You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people’s behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals 650 0 $a Social influence 650 0 $a Influence (Psychology) 650 0 $a Behavior modification 650 0 $a Social choice 941 $a 7 952 $l ALPE516 $d 20240417014247.0 952 $l GOPG641 $d 20240409024300.0 952 $l GZPE631 $d 20240305012825.0 952 $l CJPC482 $d 20240202015140.0 952 $l YEPF572 $d 20231012015806.0 952 $l FXPH314 $d 20220909041339.0 952 $l CNPC792 $d 20220105012535.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=590228BC6DF511ECB33FF4E951ECA4DBInitiate Another SILO Locator Search