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02310aam a2200349 i 4500 001 2393850AC06F11EC8BCEBD203FECA4DB 003 SILO 005 20220420010009 008 211203s2022 caua b 001 0 eng 010 $a 2021050951 020 $a 1523000872 (pbk.) : 020 $a 9781523000876 (pbk.) : 040 $a DLC $b eng $e rda $c DLC $d NjBwBT $d SILO 042 $a pcc 050 00 $a HF5414 $b .R53 2022 082 00 $a 658.8/72 $2 23/eng/20211210 100 1 $a Robinson, Becky, $e author. 245 10 $a Reach : $b create the biggest possible audience for your message, book, or cause / $c Becky Robinson. 250 $a First edition. 264 1 $a Oakland, CA : $b Berrett-Koehler Publishers, Inc., $c 2022. 300 $a xi, 210 pages : $b illustrations ; $c 22 cm 504 $a Includes bibliographical references (pages 193-198) and index. 520 $a "Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it's a question of numbers-the more people you can get in front of, the better. But if people try to reach everybody, they won't really connect with anybody. To make a difference, people need to target the people who will most benefit from what they have to say. REACH provides a clear and structured approach to creating a consistent online presence that will support the biggest possible impact for any message. Becky Robinson provides a framework and approach to carefully cultivate and grow a following by consistently providing valuable content online over time. This is a long-term process, and the audience may be modest-but it will be eager for whatever is provided. Ultimately, it's much better to be famous to a few than meh to the many"-- $c Provided by publisher. 650 0 $a Social media $x Marketing. 650 0 $a Internet marketing. 650 0 $a Consumer behavior. 650 $a BUSINESS & ECONOMICS / E-Commerce / General 650 $a BUSINESS & ECONOMICS / Marketing / General 776 08 $i Online version: $a Robinson, Rebecca A. $t Reach $b First edition. $d Oakland, CA : Berrett-Koehler Publishers, Inc.,[2022] $z 9781523000883 $w (DLC) 2021050952 941 $a 1 952 $l EZPE755 $d 20220420010138.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=2393850AC06F11EC8BCEBD203FECA4DBInitiate Another SILO Locator Search