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03358aam a2200457 i 4500 001 609BA5FE851711EEB4A9908744ECA4DB 003 SILO 005 20231117010120 008 191008s2019 nyuaf b 001 0 eng 010 $a 2019915918 020 $a 0578562103 020 $a 9780578562100 035 $a (OCoLC)1309336379 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a HD9321.9.G7 $b L48 2019 082 00 $a 381/.45641300973 $2 23/eng/20220404 100 1 $a Levinson, Marc, $e author. 245 14 $a The great A&P and the struggle for small business in America / $c Marc Levinson. 246 3 $a Great Atlantic and Pacific and the struggle for small business in America 246 3 $a Great A and P and the struggle for small business in America 246 3 $a Great A & P and the struggle for small business in America 250 $a Second edition. 264 1 $a [New York] : $b Marc Levinson, $c [2019] 300 $a 369 pages, 16 unnumbered pages of plates : $b illustrations ; $c 22 cm 504 $a Includes bibliographical references (pages 283-344) and index. 520 $a "From modest beginnings as a tea shop, the Great Atlantic & Pacific Tea Company became the largest retailer in the world. It was a juggernaut, with nearly sixteen thousand stores. But its explosive growth made it a mortal threat to mom-and-pop grocery stores across the nation. Main Street fought back tooth and nail, leading the Hoover, Roosevelt, and Truman administrations to investigate the Great A&P. In a remarkable court case, the government pressed criminal charges against the company for selling food too cheaply--and won. This book tells the story of a struggle that raged for three decades between small business and big business, between Americans' support for a capitalist economy on one hand and their eagerness to protect local merchants from the ravages of competition on the other. George and John Hartford took over their father's business and reshaped it again and again, turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer-entrepreneur who led A&P through seven decades of rapid changes. Together, they set the stage for the modern consumer economy by turning an archaic retail industry into a highly efficient system for distributing food at low cost. The second edition includes a new postscript examining the contrasts between A&P's power over the grocery market in the 1920s and 1930s and the power of Amazon today"-- $c Provided by publisher. 500 $a Law Library's copy donated by Amy Koopmann. $5 IaU-L 610 20 $a Great Atlantic & Pacific Tea Company. 650 0 $a Supermarkets $z East (U.S.) $x History. 650 0 $a Grocery trade $z United States $x History. 610 27 $a Great Atlantic & Pacific Tea Company. $2 fast $0 (OCoLC)fst00518620 650 7 $a Grocery trade. $2 fast $0 (OCoLC)fst00948035 650 7 $a Supermarkets. $2 fast $0 (OCoLC)fst01138915 651 7 $a East United States. $2 fast $0 (OCoLC)fst01249209 651 7 $a United States. $2 fast $0 (OCoLC)fst01204155 655 7 $a History. $2 fast $0 (OCoLC)fst01411628 941 $a 1 952 $l OVUX522 $d 20231219013342.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=609BA5FE851711EEB4A9908744ECA4DBInitiate Another SILO Locator Search