1736 records matched your query
03748aam a2200505 i 4500 001 0AD56460C48911EDAC2163E35EECA4DB 003 SILO 005 20230317010022 008 220131t20222022enka b 000 0 eng 010 $a 2022001102 020 $a 1108794750 020 $a 9781108794756 020 $a 1108841376 020 $a 9781108841375 035 $a (OCoLC)1286799384 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d UKMGB $d CDX $d YDX $d VVC $d SILO 042 $a pcc 050 00 $a LB2342.82 $b .A23 2022 084 $a LAW050000 $2 bisacsh 245 00 $a Academic brands : $b distinction in global higher education / $c edited by Mario Biagioli, UCLA School of Law and Department of Communication, Madhavi Sunder, Georgetown University Law Center. 264 1 $a Cambridge, United Kingdom ; $b Cambridge University Press, $c 2022. 300 $a xiv, 231 pages : $b illustrations ; $c 24 cm 504 $a Includes bibliographical references. 505 0 $a Part I. Are Academic Brands Distinctive? Distinctive Excellence / Mario Biagioli ; One of a kind like you : The university as a personalized generic / Celia Lury ; The public higher education brand / Deven Desai -- Part II. Local and Global Dimensions . Academic brands and online education / Paul Berman ; University brands as Geographical indications / Jeremy Sheff ; Elite universities as luxury brands / Haochen Sun -- Part III. Conflicted Interests, Haunting Associations. Academic branding and cognitive dissonance / Mark Bartholomew ; A captive audience : Corporate propaganda on the American college campus / Joshua Hunt ; When brands go bad : The rise and fall, and Re-Rise and Re-Fall, of Isaac Royall, Jr. / Janet Halley -- Epilogue : The Aesthetic university / Madhavi Sunder. 520 $a "The study of academic brands intersects trademark law with critical university studies around questions both empirical and conceptual, from very mundane things like universities' trademark policies and lawsuits over t-shirts and hoodies carrying university insignia all the way to the cultural, political, and economic tensions that frame the conflicted identity of the modern university. Straddling the line between knowledge and business, public and private, or between its local ties to the state and its reach toward the global economy of higher education, the modern university seems to have found in brands a tool to construct a coherent and attractive image, if perhaps only skin deep, of itself, its role, and its "excellence." These are developments that can be fully grasped only by bringing multiple disciplinary perspectives to focus on them, from legal studies to the humanities and the social sciences"-- $c Provided by publisher. 650 0 $a Universities and colleges $x Marketing. 650 0 $a Branding (Marketing) 650 0 $a Trademarks. 650 0 $a Education, Higher $x Marketing. 650 2 $a Patents as Topic 650 6 $a Strategie de marque. 650 6 $a Marques de commerce. 650 7 $a branding. $2 aat 650 7 $a trademarks. $2 aat 650 7 $a LAW / Intellectual Property / General. $2 bisacsh 650 7 $a Branding (Marketing) $2 fast $0 (OCoLC)fst01743755 650 7 $a Education, Higher $x Marketing. $2 fast $0 (OCoLC)fst00903076 650 7 $a Trademarks. $2 fast $0 (OCoLC)fst01153892 650 7 $a Universities and colleges $x Marketing. $2 fast $0 (OCoLC)fst01161826 700 1 $a Biagioli, Mario, $d 1955- $e editor. 700 1 $a Sunder, Madhavi, $e editor. 776 08 $i Online version: $t Academic brands. $d Cambridge ; New York, NY : Cambridge University Press, [2022] $z 9781108881920 $w (DLC) 2022001103 941 $a 1 952 $l OVUX522 $d 20230317011404.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=0AD56460C48911EDAC2163E35EECA4DBInitiate Another SILO Locator Search