41 records matched your query
02010cam a2200373 a 4500 001 AA2EDD602B0611DE8E590108A8D7520A 005 200904162317.0 008 031126s2004 nyua b 001 0 eng 010 $a 2003025581 020 $a 9780195161380 020 $a 0195161386 035 $a (OCoLC)53831833 040 $a DLC $c DLC $d SILO $d GZM $d NIU $d SILO 050 00 $a HF5387 $b .J297 2004 082 00 $a 658.4/08 $2 22 100 1 $a Jackson, Kevin T. 245 1 $a Building reputational capital : $b strategies for integrity and fair play that improve the bottom line / $c Kevin T. Jackson. 260 $a New York : $b Oxford University Press, $c 2004. 300 $a 227 p. : $b ill. ; $c 25 cm. 504 $a Includes bibliographical references (p. [199]-217) and index. 505 0 $a Introduction : The economics of character and credibility -- What is reputational capital? : Switching paradigms; Getting a handle on reputational capital; A fresh economic concept with strategic significance; How to gauge reputational capital; Integrity and fair play: wellsprings of reputation; Tallying up reputational effects; Becoming a zeta firm: a company of character -- How to build and sustain reputational capital : Generating reputational capital; Forging reputation from inside; Outside-in strategies; Harnessing your firm's reputational strengths; Strategies for building reputation across cultures; Reputation rescue -- Conclusion. 650 0 $a Business ethics. 650 0 $a Leadership $x Moral and ethical aspects. 650 0 $a Organizational behavior $x Moral and ethical aspects. 650 0 $a Industrial management $x Moral and ethical aspects. 650 0 $a Reliability. 650 0 $a Honesty. 650 0 $a Goodwill (Commerce) 856 41 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0411/2003025581.html 939 $a 5122873 941 $a 1 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=AA2EDD602B0611DE8E590108A8D7520A 994 $a 02 $b NIU 952 $l UNUX074 $d 20090701080000.0Initiate Another SILO Locator Search