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Author:
Smith, Mickey C.
Title:
Pharmaceutical marketing :
strategy and cases / Mickey C. Smith.
Publisher:
Pharmaceutical Products Press,
Copyright Date:
c1991
Description:
x, 424 p. : ill. ; 23 cm.
Subject:
Drugs--Marketing.
Pharmaceutical industry.
Other Titles:
Principles of pharmaceutical marketing.
Notes:
Revision of: Principles of pharmaceutical marketing. 3rd ed. 1983. Includes bibliographical references and index.
ISBN:
9781560241102 : alk. paper)
1560241101 : alk. paper)
9780866568616 paper)
0866568611 paper)
LCCN:
91008047
Locations:
PRAX771 --
Cowles Library
(Des Moines)
OVUX522 --
University of Iowa Libraries
(Iowa City)
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