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Author:
Neumeier, Marty.
Title:
The brand gap :
how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier.
Edition:
1st ed.
Publisher:
New Riders Pub.,
Copyright Date:
2003
Description:
178 p. : ill. ; 21 cm.
Subject:
Brand name products.
Brand name products--Planning.
Brand name products--Marketing.
Other Authors:
American Institute of Graphic Arts.
Notes:
The title proper, other title information, and statement of reponsibility spread into four pages. "AIGA"--Cover. Includes index.
ISBN:
9780735713307
0735713308
OCLC:
(OCoLC)51031482
LCCN:
2002110725
Locations:
O4AX446 --
Chadwick Library
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