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Author:
Neumeier, Marty.
Title:
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier.
Edition:
Rev. ed.
Publisher:
New Riders,
Copyright Date:
c2006
Description:
194 p. : ill. ; 21 cm.
Subject:
Brand name products.
Brand name products--Planning.
Brand name products--Marketing.
Other Authors:
American Institute of Graphic Arts.
Notes:
Includes bibliographical references (p. 181-187) and index.
ISBN:
9780321348104
0321348109
OCLC:
(OCoLC)61461816
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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