Corporate social (ir)responsibility in Brazil: Companies, power and ties intertwined / Maria Alice Nunes Costa, Lucia Bravo, Elaine Borin, José Eduardo Pereira Filho. For a non-strategic approach to CSR: Connectedness and social value / Isaac Nahon-Serfaty, Rafael Pedraza Díaz -- Current trends and future challenges of communication policies and practices regarding the management of corporate social responsibility (CSR): The case of Latin American SMEs / María-Victoria Carrillo-Durán, Juan-Luis Tato-Jiménez -- Understanding theories of corporate social responsibility in the Ibero-American hospitality industry / Lukman Raimi -- Mapping the changes of CSR stakeholder perceptions in a context of economic depression in Spain: An approach from communication and governance / Joana Díaz-Pont -- CSR online communication in Latin America: An analysis of social media platforms / Lina M. Gómez, Ramón W. Burges-Tavárez -- Responses to CSR appeals in non-prescription drug ads: Evidence from Brazil and the United States / Isabell Koinig, Sandra Diehl, Barbara Mueller -- Corporate social responsibility in Portuguese companies: Online communication practices / Luísa Augusto -- Measuring CSR performance: An approach to assess Columbian companies / Lucely Vargas-Preciado -- Analysis of public relations management as a sustainable pillar in Ecuadorian organizations in different contexts / Ana María Durán, Pedro Mosquera, Melita Vega -- Corporate social responsibility practices and programs as a key strategic element in organizational performance / Arisleidy Terrero-De La Rosa, Rosaliz Santiago-Ortega, Zulma Medina-Rivera, José Berrios-Lugo -- Ancient grains and new markets: The selling of quinoa as story and substance / John Drew, Aaron Dickinson Sachs, Cecilia Sueiro, John R. Stepp -- Engaging CSR drivers in SMEs business conversations: A pilot study in Ibero-America / Tom Cockburn, Khosro Jahdi, Cheryl Cockburn-Wootten -- Corporate social (ir)responsibility in Brazil: Companies, power and ties intertwined / Maria Alice Nunes Costa, Lucia Bravo, Elaine Borin, José Eduardo Pereira Filho.
Summary:
This edited book focuses on how Corporate social responsibility (CSR) and Corporate Governance in Ibero-America have been employed, analyzed, and examined in different sectors and scenarios. It takes a trans-regional approach unlike most research which has been focused on studying specific initiatives or experiences in a particular country.
Series:
Developments in corporate governance and responsibility ; volume 11
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.