The Locator -- [(author = "Shapiro Stanley")]

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Title:
A twenty-first century guide to Aldersonian marketing thought / edited by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro.
Publisher:
Kluwer Academic Publishers,
Copyright Date:
c2006
Description:
xxii, 581 p. : ill. ; 25 cm.
Subject:
Alderson, Wroe.
Marketing.
Other Authors:
Alderson, Wroe.
Shapiro, Stanley J.
Tamilia, Robert D.
Wooliscroft, Ben.
Notes:
Includes bibliographical references and index.
ISBN:
9780387261751 (hardbound)
0387261753 (hardbound)
OCLC:
(OCoLC)64670093
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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