The Locator -- [(author = "Gibbs Richard")]

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Author:
Gibbs, Richard, 1955-
Title:
Strategic alliances & marketing partnerships : gaining competitive advantage through collaboration and partnering / Richard Gibbs and Andrew Humphries.
Publisher:
Kogan Page,
Copyright Date:
2009
Description:
xii, 235 p. : ill., plans ; 25 cm.
Subject:
Strategic alliances (Business)
Relationship marketing
Marketing.
Other Authors:
Humphries, Andrew, 1949-
Notes:
Includes bibliographical references (p. [227]-228) and index.
ISBN:
0749454849 (hbk.)
9780749454845 (hbk.)
OCLC:
(OCoLC)256762264
LCCN:
2008039201
Locations:
USUX851 -- ISU Library (Ames)

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