The fashion buyer -- Sources of buying inspiration -- Suppliers, sourcing and communication -- Merchandise planning -- Trends in fashion buying.
Summary:
"Fashion Buying: From Trend Forecasting to Shop Floor uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The authors break down the five key areas of buying activity for those wishing to pursue a career in the industry; crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning, and trends in fashion buying. Fashion buying features insightful interviews with successful fashion creatives and industry professionals, alongside business case studies, that place the contents of each chapter into professional context and perspective. Exercises and activities complete each chapter, enabling you to apply what you have learnt about the subject as you work through the book. Fully illustrated with a range of inspiring imagery, Fashion Buying is an invaluable go-to handbook for fashion design, marketing, buying and merchandising students, written by industry experts."--p. 4 of cover.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.