The Locator -- [(author = "Horn Robert")]

37 records matched your query       

Record 11 | Previous Record | MARC Display | Next Record | Search Results
Author:
Horn, Robert E.
Title:
Visual language : global communication for the 21st century / Robert E. Horn.
Publisher:
MacroVUInc.,
Copyright Date:
c1998
Description:
vii, 270 p. : ill. ; 26 cm.
Subject:
Visual communication.
Semantics.
Pragmatics
Notes:
Includes bibliographical references (p. 261-265) and index.
Contents:
A new language emerges -- A brief history of innovations -- Communication units, morphology, and syntax -- Emerging semantics. A. Semantics of tight integration. B. Semantics of visual metaphors. C. Diagram semantics. D. Semantics of cartooning. E. Semantics of space, line, and composition. F. Semantics of time -- Functional semantics of content -- Functional semantics of rhetoric -- Pragmatics of visual language. A. Social context and principal applications. B. Multifaceted reading process. C. Design and effectiveness -- Conclusions and challenges.
ISBN:
9781892637093
189263709X
OCLC:
(OCoLC)41138655
LCCN:
98096408
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

Initiate Another SILO Locator Search

This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.