Includes bibliographical references (pages 465-512) and index.
Contents:
Index. Foreword -- Preface -- Acknowledgments -- The Editors -- Author Bios -- PART ONE: PHILANTHROPIC CONCEPTS FOR FUNDRAISING -- 39. Business Sector Fundraising / Dwight F. Burlingame and Bill Stanczykiewicz -- 2. A Commitment to Ethical Fundraising / Anne Bergeron and Eugene R. Tempel -- 3. Legal Aspects of Fundraising / Philip M. Purcell -- 4. Theory in Fundraising / Ruth K. Hansen -- 5. The Joy of Giving / Sara Konrath -- PART TWO: CONTEMPORARY DYNAMICS OF FUNDRAISING -- 6. The Philanthropic Context for Fundraising / Pat Danahey Janin and Dwight F. Burlingame -- 7. Fundraising in Challenging Times: Crisis, Survival, and Transformation / Amir Pasic -- 8. Fundraising across Nonprofit Subsectors / Anna Pruitt -- 9. Global Philanthropy and Cross-Cultural Fundraising / Charles Sellen and Lilya Wagner -- 10. Fundraising for Advocacy and Social Change / Shariq Siddiqui and Katherine Badertscher -- PART THREE: AN ORGANIZATIONAL FOUNDATION FOR FUNDRAISING -- 11. Preparing the Organization for Fundraising / Jane Chu -- 12. Building a Comprehensive Fundraising Program / Jeri Patricia Gabbert and Paula J. Jenkins -- 13. Articulating a Case for Support / Timothy L. Seiler -- 14 Identifying and Qualifying Potential Donors / Catherine Brown and LaKoya S. Gardner -- 15. Budgeting and Evaluation in Fundraising / Erik J. Daubert -- 16. Marketing for Strategic Fundraising / Aja May Pirtle and Margaret M. Maxwell -- 17. Integrating Principles of Donor Relations / Patrick C. Dwyer and Susan B. Perry -- PART FOUR: THE FUNDRAISING TEAM -- 18 Fundraisers: Stewards of Philanthropy / Genevieve G. Shaker and Sarah K. Nathan -- 19. Fundraising Planning, Management, and Leadership / Bill Stanczykiewicz -- 20. Engaging the Board for Fundraising / M. Gasby Brown -- 21. Working with Volunteer Fundraisers / Tyrone McKinley Freeman and Beth Breeze -- PART FIVE: BUILDING AND SUPPORTING THE DONOR BASE -- 22. The Annual Giving Program / Sarah K. Nathan -- 23. Crafting Compelling Appeals / Heather A. O'Connor -- 24. Developing Digital Fundraising Strategies / Nathan Hand and Yannan Li -- 25. Planning Events with Purpose / Roberta L. Donahue and Caitlin Deranek Stewart -- PART SIX: ENGAGING THE DIVERSITY OF INDIVIDUAL DONORS -- 26. Understanding Individual Donors / Pamala Wiepking -- 27. The Role of Religion in Giving / David P. King and Rafia Khader -- 28. Women and Philanthropy / Jeannie Infante Sager and Debra J. Mesch -- 29. Philanthropy among Communities of Color / Una Osili and Sarah King Bhetaria -- 30. LGBTQ Philanthropy / Elizabeth J. Dale -- 31. Differentiating Generations and Their Giving / Patricia Snell Herzog -- 32. High Net Worth Household Giving Insights / Patrick Rooney, Kidist Yasin, and Lijun He -- PART SEVEN: STRATEGIES FOR MAJOR DONORS AND INSTITUTIONAL FUNDERS -- 33. Co-Creating Major Gifts / Maarten Bout and James M. Hodge -- 34. The Invitation to Give / Genevieve G. Shaker -- 35. Campaign Essentials / Aaron Conley -- 36. Planned Giving Principles / Russell N. James III -- 37. Donor-Advised Fund (DAF) Basics / Danielle Vance-McMullen and H. Daniel Heist -- 38. Overview of Grantmaking Foundations / Pat Danahey Janin and Angela Logan -- 39. Business Sector Fundraising / Dwight F. Burlingame and Bill Stanczykiewicz -- References -- Index.
Summary:
"Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. Coverage includes evolving technologies, global perspectives, credentialing, and more, with contributions from noted experts in the field. You'll gain insight into the practice of fundraising and the fundraising cycle, reinforced by discussion questions, case studies, and additional readings. The 5th volume of Achieving Excellence in Fundraising will be significantly revised and reimagined to meet the needs of fundraisers, their nonprofit employers, and the causes they serve. The needs of fundraising educational providers are also a central consideration. All chapters will be written by faculty of the Lilly Family School of Philanthropy -- both academic and practitioner faculty -- or by graduates of the School's academic program. A number of existing chapters will be updated to reflect changes in philanthropy within the last 3-4 years. Some chapters will be removed and replaced"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.