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Title:

AIGA professional practices in graphic design / [editor, Tad Crawford].

Edition:

2nd ed.

Publisher:

AIGA,

Copyright Date:

c2008

Description:

ix, 325 p. : ill. ; 23 cm.

Subject:

Commercial art--United States--Management.
Commercial art--United States--Marketing.

Other Authors:

Crawford, Tad, 1946-
American Institute of Graphic Arts.

Notes:

Statement of responsibility from back cover. Includes bibliographical references (p. 305-308) and index.

Contents:

Short history and the longer view / Milton Glaser -- Standards of professional practices / Richard Grefé -- How clients want to be treated / David C. Baker -- Marketing the design firm / Maria Piscopo -- Negotiating: lessons from a caveman / Ed Gold -- The process of setting fees / Eva Doman Bruck -- Standard form of agreement for design services / Jim Faris and Shel Perkins -- Hidden intellectual property hazards in web design / Don Brunsten -- Payment strategies / Emily Ruth Cohen -- Discount requests and retainer agreements / Cameron Foote -- Finding the perfect job / Michael Jefferson -- The design firm and its employees / Roz and Jessica Goldfarb -- Managing creative / Steve Liska -- The design firm and its suppliers / Don Sparkman -- Print design and environmental responsibility / Don Carli -- Legal structures for the design firm / Leonard D. DuBoff -- Principles of design firm management / Shel Perkins -- Transition / Colin Forbes -- Principles of managing the corporate design department / Peter L. Phillips -- Large project management / Eva Doman Bruck -- Successful creative briefs: linking business objectives and creative strategies / Emily Ruth Cohen -- Sales tax / Daniel Abraham and Marci Barbey -- Insurance basics for the designer / Ray and Scott Taylor -- Managing health and safety in the design studio / Monona Rossol -- Copyright and licensing / Tad Crawford -- Infringement, influence and plagiarism / Tad Crawford and Steven Heller -- Understanding permissions / Lee Wilson -- Web design contracts and issues / Don Brunsten -- Other people's trademarks / Lee Wilson -- Trademarks and trade dress / Leonard D. DuBoff -- Trademarks in cyberspace / Lee Wilson -- Use of fonts / Allan Haley.

ISBN:

1581155093 (pbk.)
9781581155099 (pbk.)

OCLC:

(OCoLC)181424173

LCCN:

2007047113

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

PTAX572 -- Stewart Memorial Library (Cedar Rapids)

ULAX314 -- Loras College Library (Dubuque)

OVUX522 -- University of Iowa Libraries (Iowa City)

OMAX631 -- Geisler Learning Resource Cntr (Pella)

OUAX845 -- Dordt University (Sioux Center)

PMAX975 -- Morningside University - Hickman-Johnson-Furrow Library (Sioux City)

UTAX115 -- Buena Vista University Library (Storm Lake)