72 records matched your query
03389aam a2200409 i 4500 001 65A77B247CB711EB8C51190E5AECA4DB 003 SILO 005 20210304010025 008 200312s2020 nyua b 001 0 eng 010 $a 2020010389 020 $a 1433164965 020 $a 9781433164965 020 $a 1433164922 020 $a 9781433164927 035 $a (OCoLC)1147952459 040 $a DLC $b eng $e rda $c DLC $d OCLCO $d OCLCF $d YDX $d OCLCO $d SILO 042 $a pcc 043 $a n-us--- 050 00 $a GV885.49 N37 C66 2020 245 00 $a Communication and contradiction in the NCAA : $b an unlevel playing field / $c edited by Mike Milford and Lauren Reichart Smith. 264 1 $a New York, NY : $b Peter Lang Publishing, Inc., $c [2020] 300 $a ix, 284 pages : $b illustrations ; $c 24 cm. 490 1 $a Communication, sport, and society ; $v vol. 4 504 $a Includes bibliographical references and index. 520 $a "Communication and Contradiction in the NCAA: An Unlevel Playing Field is a critical examination of the contradictory nature of the NCAA, and how the inherent contradictions impacts the communication activities of its constituents, supporters, and challengers. At the heart of the NCAA is the student-athlete, born out of an idealistic collection of communal values that is often at odds with institutional practices. The rhetorical negotiation of the student-athlete's identity informs and confuses communication practices on a number of levels, from interpersonal interactions to organizational apologia. Because the student-athlete is critical to maintaining the collegiate athletics orientation, the NCAA works overtime in promoting, maintaining, and defending it in the face of public scrutiny. The NCAA and its member institutions, like any organization, are compelled to answer public accusations, often working to defend inconsistent policies to an increasingly hostile audience. In an effort to solidify its power, the NCAA uses public discourse to maintain its position by establishing and enforcing proper codes of conduct for participants, and rationalizing unfair labor practices, athletics budgets, and rising tuition costs designed to boost athletics. In response they often rely on familiar rhetorical and organizational practices, such as branding, mascots, and heroic stories of student-athletes, all of which come with issues of their own. All of these communication phenomena, from interpersonal support-seeking to organizational scapegoating, are informed by the central student-athlete mythos. This puts the NCAA at a contradictory crossroads as they work to reconcile inconsistent practices and messages"-- $c Provided by publisher. 610 20 $a National Collegiate Athletic Association. 650 0 $a College sports $x Moral and ethical aspects $z United States. 650 0 $a Communication in sports $z United States. 650 0 $a College athletes $z United States. 700 1 $a Milford, Mike, $d 1975- $e editor. 700 1 $a Smith, Lauren Reichart, $d 1977- $e editor. 776 08 $i Online version: $t Communication and contradiction in the NCAA $b 1. $d New York : Peter Lang, [2020] $z 9781433164934 $w (DLC) 2020010390 830 0 $a Communication, sport, and society ; $v v. 4. 941 $a 1 952 $l USUX851 $d 20210505011909.0 956 $a http://locator.silo.lib.ia.us/search.cgi?index_0=id&term_0=65A77B247CB711EB8C51190E5AECA4DB 994 $a C0 $b IWAInitiate Another SILO Locator Search