The Locator -- [(title = "power of one ")]

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Author:
Carroll, Dave, 1968-
Title:
United breaks guitars : the power of one voice in the age of social media / Dave Carroll.
Edition:
1st ed.
Publisher:
Hay House,
Copyright Date:
2012
Description:
xii, 197 p. : ill. ; 23 cm.
Subject:
Carroll, Dave,--1968-
United Airlines--Public relations--Case studies.
Consumer complaints--Case studies.
Customer relations--Case studies.
Internet videos--Social aspects--Case studies.
Social media--Case studies.
Summary:
A songwriter whose YouTube video enacted change in the airline industry's approach to customer service explains how his attitude helped him achieve success and offers advice to companies on how they should deal with social-media uprisings from disgruntled customers.
ISBN:
1401937942
9781401937942
1401937934 (hbk. : alk. paper)
9781401937935 (hbk. : alk. paper)
OCLC:
(OCoLC)759912213
LCCN:
2011051468
Locations:
TYPH572 -- Cedar Rapids Public Library (Cedar Rapids)
YEPF572 -- Marion Public Library (Marion)

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