Postscript. An image of China in Africa depends on an 'African-China success story' / Paul Zilungisele Temb -- Africa-Sino communication strategies in context of indigenous values / Thadeuz Metz -- Seeing Red : marketization, foreignersation, translation / Keyan Tomaselli -- Culture based negotiation approaches in the Africa-China cooperation : links and breakdowns / Felicite Mfegue -- Bottom-up in China : an undercurrent of counter balancing and converging / Ke Yu -- Part 2. Role of identity in Africa-China cross-cultural communications strategies -- Identity packaging in Africa-China cross-cultural communication / Adams Bodomo -- Communicating 'space' : South African development through the Chinese imaginary / Liam O'Brien -- Identity discourse in Africa-China cooperation : a Chinese soft power perspective / Muhidin Shangwe -- Part 3. Role of ideology in Africa-China cross-cultural communications strategies. -- Navigating divergent narratives in Africa's relations with China / Philani Mthembu -- A free Chinese lunch for Africa? / Sibonginkosi Mazibuko -- Africa-China and media communications : perceptions, ideology and diplomacy / Bob Wekesa -- Multicivilisational dialogue in Africa-China relations / Jeffrey Sehume -- Conclusion -- An image of China in Africa depends on an 'African-China success story' / Paul Zilungisele Temb -- Postscript.
Summary:
"In a world where the stage is set for Africa and China to engage with each other in an increasingly frequent and multi-disciplined manner, this book provides a discerning perspective on cultural communication. Shining the light on issues of apparent disparities, such as ideology; national identity; value systems; views on religion and work ethic, this book seeks methods to mitigate the challenges that often arise, with the view to enable Africa-China cooperation to succeed"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.