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Author:
Schrage, Michael
Title:
The innovator's hypothesis : how cheap experiments are worth more than good ideas / Michael Schrage
Publisher:
The MIT Press,
Copyright Date:
2014
Description:
xvi, 237 pages ; 23 cm
Subject:
Technological innovations
Creative ability in business
Notes:
Includes bibliographical references (pages 221-228) and index
Contents:
Preface -- THE INNOVATOR'S HYPOTHESIS -- The innovator's vision -- What is a business hypothesis? What are business experiments? -- THE INNOVATOR'S FOCUS -- Ideas are the enemy -- Simple, fast, cheap, smart, lean, important -- The fundamental value innovation: stealing from Warren Buffet -- Investing in experiments -- THE INNOVATOR'S PORTFOLIO -- Blockbusted: a case study in experimental frustration and failure -- Exploring and exploiting experimentation: the 5x5x5 approach -- Key steps to the 5x5 -- THE INNOVATOR'S CULTURE -- Crafting great business experiments: three examples -- A guide for x-teams -- What makes "hypothesis" so hard? -- Q & A -- EXPLORING THE 5X5 EXPONENTIAL FUTURE -- Experimenting with experimentation -- Appendix: The innovator's hypothesis math -- Bibliographic essay -- Index
Summary:
"In THE INNOVATOR'S HYPOTHESIS, innovation expert Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively - and competitively - crafting business experiments that make top management sit up and take notice." --From the dust jacket flap
ISBN:
0262028360 (hardcover : alk. paper)
9780262028363 (hardcover : alk. paper)
OCLC:
(OCoLC)881280020
LCCN:
2014013729
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
GZPE631 -- Pella Public Library (Pella)

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