Part 3: Chapter 48 Nike. Chapter 1: The Crisis Brews Up -- The Long-term Causes -- Chapter 2: The Spectre Haunting the Land -- The Coronavirus Pandemic -- Chapter 3: We're Gonna Party Like It's 1929 -- Chapter 4: Last Man Standing -- The Impact on Retail -- Chapter 5: Rocking all Over the World -- Chapter 6: Where Has All the Business Gone? The Effect on Brands -- Chapter 7: Mall Cried Out -- Chapter 8: Dislocation, Dislocation, Dislocation -- Chapter 9: To the Victor the Spoils -- The Triumph of the Dot-coms -- Chapter 10: Together Alone -- Chapter 11: Generation 'C' -- Chapter 12: Fish Swimming in the Venice Canals -- Chapter 13: Summary -- A 'Reset' Moment for Retail -- Part 2: Retail Recovery -- Chapter 14: Embracing the Omniverse -- Chapter 15: Push Me, Pull You -- Chapter 16: Beyond the Transaction -- Chapter 17: 'Servicizing' a Goods Business -- Chapter 18: Feelings -- Chapter 19: 'Congratulations on your happy news!' -- Chapter 20: Purpose-built -- Chapter 21: Hot Data -- Chapter 22: Digital Converter -- Chapter 23: Back from the Dead -- Chapter 24: Have You Seen the Middleman? -- Chapter 25: Going Private -- Chapter 26: The Endless Aisle -- Chapter 27: Whither the Store? -- Chapter 28: Showrooming -- Chapter 29: Spectacle Frame -- Chapter 30: Edutainment -- Chapter 31: Clubhouses -- Chapter 32: "A good stylist is cheaper than a good therapist" -- Chapter 33: Phigital -- Chapter 34: Techs and the City -- Chapter 35: Please Re-lease Me -- Chapter 36: Retail as a Service -- Part 3: Winning Through Creativity -- Retail Success Stories -- Chapter 37: Target -- Chapter 38: Best Buy -- Chapter 39: Aerie -- Chapter 40: Gymshark -- Chapter 41: Rose Mansion -- Chapter 42: Walmart -- Chapter 43: Showfields -- Chapter 44: Huel -- Chapter 45: Rapha -- Chapter 46: Southern Co-op -- Chapter 47: Bonobos -- Chapter 48 Nike.
Summary:
"This book offers a comprehensive analysis of new forces which are changing the way in which we buy products and experience brands. It includes in-depth interviews with some of the most innovative players--from John Lewis in the UK, to Nike and Patagonia in the US--in the hope of drawing out key learning points for the rest of the industry, across the globe. It also provides essential guidelines for governments, as they strive to rebuild society in the wake of recent catastrophes. The retail industry, with which we have all grown up, has been devastated by the twin effects of the internet and the Coronavirus lockdown. Huge numbers of prestigious brands have gone under, or are a shadow of their former selves. The world economy has gone into deep recession, with reduced employment and incomes across broad swathes of society. Many discretionary products have simply become too expensive for ordinary people to buy on a regular basis. High streets and shopping malls lie half empty, causing a vacuum at the core of our societies. There is an urgent need to regenerate our local shopping centers, in order to create new hope in depressed areas. So how can retailers and brands respond to this crisis? Fortunately, new shoots of recovery are emerging from the wreckage of the old order--new brands, new technology, new ways of providing value, and new and innovative methods of creating excitement to draw in consumers, all of which have the potential to kick-start the retail economy"--Publisher's description
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.