Revised edition of Retailing in emerging markets, 2011. Includes bibliographical references and index.
Contents:
Machine generated contents note: -- Preface -- Acknowledgments -- 1. Emerging Markets -- 2. Brazil -- 3. Qatar -- 4. China -- 5. India -- 6. Russia -- 7. Turkey -- 8. Thailand -- 9. South Korea -- 10. Mexico -- 11. Future of Emerging Markets -- Glossary -- Index.
Summary:
" Emphasizing the apparel and beauty industries, Retailing in Emerging Markets, 2nd Edition provides an in-depth study of the retail landscape within Brazil, China, India, Russia, Turkey, Qatar, Thailand, South Korea and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. This new edition includes fully updated data, statistics and economic perspectives on each of the countries covered. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market-an understanding essential for building and maintaining a competitive edge in today's global retail environment. New to this Edition · Two new chapters on South Korea and Qatar investigate the current marketplace opportunities and challenges · Increased coverage of the legislative landscapes and long-term economic outlooks for each country · Updated and new chapter case studies analyze the expansion strategies of international retailers · New Chapter Summaries and Critical Thinking Questions offer additional learning tools · Includes 25% new photos and current maps to bring the chapters to life · Expanded contributor biographies highlight the expertise of each scholar "-- Provided by publisher. "Retailing in Emerging Markets, 2nd Edition covers all the factors that directly influence the apparel retail industries in select emerging markets Eastern Europe, Asia, the Middle East, and South America, featuring contributions by global retail experts from each of the nine selected countries"-- Provided by publisher.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.