Includes bibliographical references (p. [187]-193) and index.
Contents:
Index. Preface -- 10. Campaign advertising : the whipping boy of American politics -- 2. Campaign ads as information supplements : a spillover theory of advertising effects -- 3. Measuring exposure to campaign ads -- 4. Tracking the volume and content of political advertising -- 5. What, when, and where : making sense of campaign advertising -- 6. What did they know and when did they know it? -- 7. Campaign advertising and voter attitudes toward the political process -- 8. Campaign advertising and citizen participation -- 9. Advertising tone and political engagement -- 10. Campaign advertising and American democracy -- Appendix A : Assessing the validity of the CMAG tracking data -- Appendix B : Assessing the reliability of the CMAG storyboard coding -- Appendix C : Data set and variables -- Appendix D : Wisconsin advertising project coding sheet for 2000 ads -- Appendix E : Wisconsin advertising project coding sheet for 2004 ads -- Notes -- References -- Index.
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