Includes bibliographical references (p. 383-400) and index.
Contents:
List of figures -- List of tables -- List of case studies -- List of contributors -- Preface -- Acknowledgments, dedications, and epigraphs -- Pt.1. Sport marketing: the basics: Introduction to sport marketing; Managing the sport marketing mix; Social responsibility and ethics in sport marketing -- Pt.2. Understanding the sport consumer: Sport marketing research and information systems; Sport consumer behavior -- Pt.3. Sport marketing logistics: Sport product and logistical management; Sales management in sport; Retail management in sport; E-marketing management in sport -- Pt.4. Promotional aspects of sport marketing: Communication management and promotions in sport; Sport advertising; Sprot sponsorship; Social media and networking in the sport industry -- Pt.5. Evolution of sport marketing: International and global marketing in sport; Emerging sociological sport marketing concepts -- Glossary -- Bibliography -- Index.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.