The Locator -- [(title = "Rabid")]

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Author:
Shankman, Peter.
Title:
Zombie loyalists : using great service to create rabid fans / Peter Shankman.
Edition:
First edition.
Publisher:
Palgrave Macmillan,
Copyright Date:
2015
Description:
248 pages : illustrations ; 25 cm.
Subject:
Customer services.
Customer relations.
Customer loyalty.
Notes:
Includes bibliographical references (pages 239-240) and index.
Summary:
"Using examples set by exceptional companies as well as smaller businesses, shows business leaders how to create fanatically loyal customers--an army of "zombie loyalists"--to increase their customer base, brand awareness, and revenue."--Publisher.
ISBN:
1137279664 (alk. paper) :
9781137279668 (alk. paper) :
LCCN:
2014024995
Locations:
GBPF771 -- Ankeny Kirkendall Public Library (Ankeny)
BAPH771 -- Des Moines Public Library (Des Moines)

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