Previous edition: published by John Mutz and Katherine Murray. Hoboken: Wiley, 2010. Includes index.
Contents:
Getting started with fundraising -- Identifying potential donors and rallying for their support -- Sharing the organization's story and building its brand -- Engaging donors with the right campaigns -- The part of tens.
Summary:
"Fundraising For Dummies is your guiding light and saving grace as you prepare and implement a fundraising plan. This updated edition will help you succeed at fundraising in the age of social media saturation. You'll discover how to post, what to include, and where to interact to get the biggest return on your investment of time. And, as always, this trusted resource covers all the basics of being a fundraiser, soliciting the money an organization needs, and pitching the case statement for your organization. Use real-life examples to take your own fundraising skills to the next level and follow step-by-step processes for success in online fundraising"-- Amazon.com.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.