The Locator -- [(title = "Sport marketing")]

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Title:
Contemporary sport management / Paul M. Pedersen, PhD, Indiana University, Lucie Thibault, PhD, Brock University, editors.
Edition:
Fifth edition.
Publisher:
Human Kinetics,
Copyright Date:
2014
Description:
xxviii, 531 pages : illustrations (chiefly color) ; 29 cm
Subject:
Sports administration.
Physical education and training--Administration.
Physical education and training--Administration.
Sports administration.
Other Authors:
Pedersen, Paul Mark, editor.
Thibault, Lucie, 1962- editor.
Notes:
Includes bibliographical references and index.
Contents:
Sport management research / Jess C. Dixon, Wendy Frisby. Developing a professional perspective / Sally R. Ross, Brian P. McCullough -- Historical aspects of the sport business industry / Lawrence W. Fielding, Brenda G. Pitts, Paul M. Pedersen -- Management concepts and practice in sport organizations / Kathy Babiak, Lucie Thibault, Jerome Quarterman -- Managing and leading in sport organizations / Shannon Kerwin, Jerome Quarterman, Ming Li -- Community and youth sport / Marlene A. Dixon, Jennifer E. Bruening -- Interscholastic athletics / Warren A. Whisenant, Eric W. Forsyth, Tywan G. Martin -- Intercollegiate athletics / Ellen J. Staurowsky, Robertha Abney -- Professional sport / James ("Jay") M. Gladden, William A. Sutton -- Sport management and marketing agencies / Catherine Lahey, Jezali Ratliff, William A. Sutton -- Sport tourism / Heather Gibson, Sheranne Fairley -- Sport marketing / Ketra L. Armstrong -- Sport consumer behavior / Andrea N. Eagleman, Cara Wright, B. Christine Green -- Communication in the sport industry / G. Clayton Stoldt, Stephen W. Dittmore, Paul M. Pedersen -- Finance and economics in the sport industry / Timothy D. DeSchriver, Daniel F. Mahony, Marion E. Hambrick -- Sport facility and event management / David K. Stotlar, Coyte G. Cooper -- Legal considerations in sport management / Anita M. Moorman, R. Christopher Reynolds, Samuel Olson -- Sociological aspects of sport / Nicole M. Lavoi, Mary Jo Kane -- A North American perspective on international sport / Ted G. Fay, Luisa Velez, Lucie Thibault -- Sport management research / Jess C. Dixon, Wendy Frisby.
ISBN:
1450469655
9781450469654
OCLC:
(OCoLC)865543867
LCCN:
2013045771
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
OVUX522 -- University of Iowa Libraries (Iowa City)

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