Foreword / Paul Stanley -- Introduction: No is a four-letter word : let's get it started in here! -- The Mike Damone principle : wherever you are, that's the place to be -- The Jericho principle : believe in yourself or nobody else will -- The Keith Richards principle : find a way to make it work -- The Vince McMahon principle : work hard ... then work harder! -- The Richard Hayden principle : don't take no for an answer -- The Negro Casas principle (aka the Bad Cow Incident) : know your audience -- The Yoda principle : there is no try ... only do -- The Paul Stanley principle : eliminate negativity -- The Viv Savage principle : have a good time all the time -- The Twelfth Ninja principle : enjoy the moment -- The Groundlings principle : always commit -- The Brian Pillman principle : do something different -- The America's Funniest Home Videos principle : let it go -- The Mike Lozanski principle : stand up for what you believe in -- The Ted Irvine principle : you gotta sell yourself -- The Shep Gordon principle : you never know who's watching you -- The Ronnie James Dio principle (aka the Ellsworth Edict) : give everyone their moment -- The Gene Simmons principle : always look like a star (or, spend money to make money) -- The Steve Austin principle : sometimes you have to be an asshole -- The Bowie principle : reinvent yourself -- Epilogue: Goodbye ... if only for now.
Summary:
The author and wrestling star presents an inspirational book organized around twenty-two principles on what it takes to make it to the top of one's field, featuring stories from legends and influencers along the way.
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