'Disguised publicity' and the performativity of taste : musical scores in French magazines and newspapers of the Belle Époque / Jann Pasler. Creating success and forming imaginaries : the innovative publicity campaign for Puccini's La bohème / Michela Ronzani -- Novello, John Stainer, and commercial opportunities in the nineteenth-century British amateur music market / David Wright -- Jenny Lind, illustration, song, and the relationship between prima donna and public / George Biddlecombe -- A German in Paris : Richard Wagner and the masking of commodification / Nicholas Vazsonyi -- Conductors and self-promotion in the British nineteenth-century marketplace / Fiona M. Palmer -- 'What the piano[la] means to the home' : advertising of conventional and player pianos in the Saturday evening post and Ladies' home journal, 1914-17 / Catherine Hennessy Wolter -- Art, commerce, and artisanship : violin culture in Britain, c.1880-1920 / Christina Bashford -- Read all about it! : ancient Greek music hits American newspapers, 1875-1938 / Jon Solomon -- Selling a 'false Verdi' in Victorian London / Roberta Montemorra Marvin -- Schicht, Hauptmann, Mendelssohn, and the consumption of sacred music in Leipzig / Jeffrey S. Sposato -- The business of music on the peripheries of empire : a turn-of-the-century case study / David Gramit -- 'Disguised publicity' and the performativity of taste : musical scores in French magazines and newspapers of the Belle Époque / Jann Pasler.
Summary:
Art and money, culture and commerce, have long been seen as uncomfortable bedfellows. Indeed, the connections between them have tended to resist full investigation, particularly in the musical sphere. The Idea of Art Music in a Commercial World, 1800-1930, is a collection of essays that present fresh insights into the ways in which art music, i.e., classical music, functioned beyond its newly established aesthetic purpose (art for art's sake) and intersected with commercial agendas in nineteenth- and early twentieth-century culture. Understanding how art music was portrayed and perceived in a modernizing marketplace, and how culture and commerce interacted, are the book's main goals. In this volume, international scholars from musicology and other disciplines address a range of unexplored topics, including the relationship of sacred music with commerce in the mid nineteenth century, the role of music in urban cultural development in the early twentieth, and the marketing of musical repertories, performers and instruments across time and place, to investigate what happened once art music began to be understood as needing to exist within the wider framework of commercially oriented culture. Historical case studies present contrasting topics and themes that not only vary geographically and ideologically but also overlap in significant ways, pushing back the boundaries of the 'music as commerce' discussion. Through diverse, multidisciplinary approaches, the volume opens up significant paths for conversation about how musical concepts, practices and products were shaped by interrelationships between culture and commerce.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.